SPECIALREPORT: SPANISHEXPORTINGCOMPANIES
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Special Report:
Spanish Exporting
Companies
Dry&Go
SillaautoGravity
DEKI
JANÉ
“Our goal is toexpand the international presence”
Deki is a trademark of EKIDE, a Basque engineering company with over 25 years of
experience. Specialists in developing products combining materials and technologies,
theymake a commitment to innovation. Its philosophy is to develop andmanufacture
products thatmakeparents’ lifeeasier byprovidingeasy solutions for day today.
Currently 30% of Deki sales aremade in France, Australia and Portugal. Deki is im-
mersed in an ambitious internationalization plan especially focused onNorth America
and the rest ofEurope. Theaim is tostart bysomeAmericanandotherEuropeancoun-
tries, such as Italy, Germany, UnitedKingdom andRussia, later tomake the leap to the
world.
In Deki they consider that Kind + Jugend is themain fair of the sector and the best
showcase topublicize thebrand.Pleasedwith the resultsof theirparticipation in the fair
in2015, with its own stand, they repeat this year to increase its investment. Inaddition,
theaimbeing international presence,Dekiwill alsobepresent atABCKidsLasVegas in
October, tobettermeet the specificareaofNorthAmerica.
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Jané, safetyandquality
JANÉ began as a family business founded in 1932 by Manel Jané and since then
the company has been dedicated to caring for children through quality products. In
the decade of 80s, JANÉ became a national brand for the design andmanufacture
of childcare products at the same time as beginning its international expansion. In
1981 theNURSE brandwas createdwith fewer business lines and simpler designs.
In the early 90s, after making the strategic decision to enter the car seat market,
in2003 itmade thephilosophyof innovationand researcha realitywith the creation
of the JANÉCRASH TEST, a private crash simulator for developing child car seats.
It is theonlyoneof its kind in theworldandcurrentlyusesoneof themost advanced
technologies subjecting its car seats tomore stringent tests than required.
In 2004, JANÉ became GRUPO JANÉ aquiring the German company CONCORD.
Currently, the three brands are distributedwithin and outside of Spain, eachwith its
strategic audience and different objectives. The brand participates in the childcare
sector’s largest fairsworldwide in Paris, Bordeaux, Hong Kong, Brno, Moscow, Kiev,
Cologne, Krakow, Madrid andNewYork.
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