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SPECIAL REPORT: SPANISH EXPORTING COMPANIES
www.puericulturamarket.com|
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JANÉ
Jané, safety and quality
JANÉ began as a family business founded in 1932 by Manel Jané and since then
the company has been dedicated to caring for children through quality products. In
the decade of 80s, JANÉ became a national brand for the design and manufacture
of childcare products at the same time as beginning its international expansion. In
1981 the NURSE brand was created with fewer business lines and simpler designs.
In the early 90s, after making the strategic decision to enter the car seat market,
in 2003 it made the philosophy of innovation and research a reality with the creation
of the JANÉ CRASH TEST, a private crash simulator for developing child car seats.
It is the only one of its kind in the world and currently uses one of the most advanced
technologies subjecting its car seats to more stringent tests than required.
In 2004, JANÉ became GRUPO JANÉ aquiring the German company CONCORD.
Currently, the three brands (BE COOL, JANÉ and CONCORD) are distributed within
and outside of Spain, each with its strategic audience and different objectives.
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