Revista Puericultura Market nº142

SPECIAL REPORT: SPANISH EXPORTING COMPANIES

Special Report:

Spanish Exporting

Companies

LIL ONES

MICUNA

“It is important to exhibit in each country in order to

adjust the local market”

LIL ONES is a company specialised in the manufacture of strollers for babies and also

for twins. It develops products under its own brand BABY MONSTERS since 2009 and it

distributes, for the Iberian and French markets, labels such as COSATTO, SUMMER INFANT

or RYCO.

Regarding its international presence, the company exports their references to more than

20 countries in four continents, and the 42,46% of its invoicing belongs to the international

territory. Besides, the company participates in different specialised trade fairs and uses so-

cial networks in order to generate demand from the public in those countries where it is still

not playing, because the objective of LIL ONES is to increase international sales, and sell its

products in one or two new countries per year.

In regards to the participation of the company at the trade fair Kind + Jugend, were they

will present novelties such as a travel system and a new stroller, from the company they

detail that “doubtlessly, it is the most important trade fair in Europe, because it allows us to

see our European distributors and the most interesting customers from the South of Europe

in a single space. There we know the trends, we talk with other brands and we consolidate

our brand at the same time”. Moreover, LIL ONES exhibits in fairs of Shanghai, Madrid, Paris

or Poland with the aim of adjust the different local markets. As for the trends on the market,

they talk about aspects such as lightness and compactness of products.

“Kind + Jugend is the most important meeting point

with our worldwide customers and suppliers”

MICUNA is specialized in the design and manufacture of baby cribs and furniture,

whose product range aims to meet all the needs of children’s furniture: from cots and

complete rooms, to highchairs or rocking chairs. Even though it’s a Spanish production

company, the brand has a worldwide presence; with 30% of its sales in international

markets distributed between Russia, Asia, Europe and the USA.

In terms of the company’s goals for its internationalization plans, the company stands

out its establishment in the USA, its commitment to a significant presence in Russia,

and “the prospects of continuing our growth within of the high-end niche in countries

such as France, Italy, Germany and other markets such as Australian or Asian”. In this

sense, Kind + Jugend “is the most important meeting point with our worldwide custo-

mers and suppliers”, as they say. Meanwhile, they’re also attending to other professional

fairs such as Puericultura Madrid or Habitat Valencia, both in Spain.

In addition, MICUNA identifies three international trends. First, from the company it’s

mentioned that “the nordic trend continues with combined furniture in white and natural

woods, simple and elegant lines. As for the product, the eco-friendly tendency is impo-

sed: responsible with the environment and the baby’s health; while we are witnessing a

boom in the technological product”.

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