Revista Puericultura Market nº142

SPECIAL REPORT: SPANISH EXPORTING COMPANIES

Special Report:

Spanish Exporting

Companies

ARTEMUR

BEBÉ DUE

“Kind + Jugend is the most international trade fair

for the childcare products sector”

ARTEMUR is a company focused on the manufacture and distribution of textile pro-

ducts thought for baby rooms, strollers, layette, bath, and baby furniture. Regarding

to the international markets where the company is currently playing, they stand out

Portugal, Italy, France, Algeria, Arabian Emirates and Saudi Arabia. Moreover, their ex-

portation represents 20% of the company’s annual invoicing. That is why their partici-

pation at international trade fairs is essential, as well as some commercial –direct and

indirect- actions in those countries which are considered as objective territories by the

company. ARTEMUR has now the priority of accessing countries where the company

had presence before, apart from consolidating its action in the current markets.

In regard to the international event in Cologne, from the company they highlight that

“the trade fair Kind + Jugend is, in our opinion, the most international event for the

childcare products sector. There are exhibitors and visitors from the whole world, so we

consider that it is the best date to find international markets thanks to its visibility”. In

that sense, the company is also attending other trade events, such as Puericultura Ma-

drid, as well as fairs which take place in those countries where the company is present:

“They are useful as a meeting point between manufacturers, distributors, commercial

agents and customers. Apart from let us present our novelties, it allows us to exchange

opinions and know the different needs of the sector”.

“Kind + Jugend is the meeting point with our interna-

tional clients”

BEBÉ DUE is dedicated to the design, manufacture and distribution of baby products

from 0 to 3 years old, with a product range that covers all heavy and light babycare seg-

ments: modular systems, strollers, travel cots, accessories, food, hygiene, home safety

and auto safety. Thus, the categories that most identify the Spanish company are Food

(Medic, Termaline and Colors & Flavors lines) and modular systems and strollers, boosted

in recent years.

Currently, the firm is present in different countries, and “although to date the percenta-

ge of the international market represented less than 15% of turnover, we increased our

efforts to reach to surpass 25% by the end of 2018.” In addition, in terms of attendance at

the Kind + Jugend fair, from BEBÉ DUE they point out the importance of this event “as it

gives us visibility to buyers from other countries, keeps us informed of trends in the sector,

and it’s the meeting point with our international clients.” However, the company also at-

tends to other fairs such as Puericultura Madrid (Madrid) and Mir Detstva (Moscow).

Finally, in relation to international trends, they reveal that, although the trend of the sec-

tor varies according to the category, “there are some common factors, such as the incor-

poration of more technical and functional materials, the enhancement of safety, ease of

use of products and a greater influence of the fashion in the shades of the products “.

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