Revista Puericultura Market nº142

SPECIAL REPORT: SPANISH EXPORTING COMPANIES

Special Report:

Spanish Exporting

Companies

CASUALPLAY

CONCORD

“Kind + Jugend means an opportunity to share

knowledge and reinforce relationships”

GRUPO PLAY was the first Spanish company that manufactured a child safety system

and, since its beginning, it has been specialised in the design, develop and manufacture

of Car Seats and Baby Strollers. Apart from its strong position in the Spanish market,

40% of its invoicing comes from foreign markets, especially European countries.

Regarding the participation of the company in the trade fair Kind + Jugend, its presen-

ce in the international event started at the 80’s. In that sense, from the company they

highlight that “Kind + Jugend is the most important trade fair for the sector in Europe

and means an opportunity to share knowledge and reinforce the relationship with our

international distributors and customers”. The company will take the chance to present

a new colours collection for the next season, the new Baby 0 Plus II, compatible with

LOOP and LOOPi, and a new Isofix base, compatible with Baby 0 and the reversible seat

VoltaFix.

In reference to the company goals in the international ambit, PLAY wants to diversify

its risk through the opening of new markets, mainly in Asiatic regions and the Middle

East. That is why CASUALPLAY has recently participated in childcare fairs in China, as

well as in Poland, the ones “complement the main activity that is developing in Colog-

ne”. Regarding the trends that stand out in the market, the company highlights aspects

such as safety and ergonomics, as well as social networks and e-commerce.

Concord, distinctive and special design

For over 30 years, CONCORD has been dedicated to developing and producing high-

quality child seats for vehicles that comply with the most advanced safety techniques.

Since 2006, it has gradually expanded its range of products. With its three business

areas: CONCORD offers child seats, pushchairs and travel systems. The CONCORD pro-

duct range is aimed at customers looking for the best quality and a distinguished and

special design. CONCORD was the first brand who launched the first i-Size car safety

seat from birth.

In 2004, the JANÉ group bought the company, which is structured around the va-

lues of usefulness, ease, personality, quality and service. CONCORD uses quality and

functional materials suitable for children. The company also cares about the interests

and concerns of its customers, providing a comprehensive and professional service.

In short, focusing on the development of practical and functional products. Optimally

adapted to the needs of children to help parents with their day-to-day tasks.

Vario

LOOPi