Se anuncian los ganadores de los Licensing International Excellence Awards 2024
Los ganadores de los Licensing International Excellence Awards 2024 se dieron a conocer en una ceremonia, celebrada el 20 de mayo en Las Vegas, que reunió a ejecutivos de la industria de todo el mundo para celebrar lo mejor de la comunidad mundial de concesión de licencias de marca. Los ganadores fueron seleccionados entre 197 finalistas de 32 categorías. Se recibieron más de 800 candidaturas, que fueron seleccionadas por un jurado mundial de 200 expertos procedentes de 20 países.
“Los ganadores de los Licensing International Excellence Awards 2024 representan la creatividad, el ingenio y el talento sin límites del sector mundial de las licencias de marcas”, explica Maura Regan, presidenta de Licensing International. “Felicitamos a los ganadores de este año por su destreza a la hora de hacer llegar a los consumidores las marcas, personajes y propiedades más queridos del mundo de formas emocionantes y únicas”.
Best Licensed Brands
• Best Brand: Animated Bluey – Ludo Studio and BBC Studios
• Best Brand: Art, Design or Museum V&A
• Best Brand: Corporate United States Postal Service (Global Icons)
• Best Brand: Food, Beverage, Restaurant M&M’S – Mars Wrigley (Brand Central)
• Best Brand: Interactive or Digital Brand Chefclub
• Best Brand: Live Action “Ted Lasso” – Warner Bros. Discovery
• Best Brand: Music Artist, Celebrity or Fashion Grateful Dead – Warner Music Experience
• Best Brand: Publishing, Stationery or Social Expression Moomin – Moomin Characters Oy Ltd (Rights & Brands)
• Best Brand: Sports, eSports or Collegiate NASCAR
• Best Brand: Toy Barbie – Mattel
Best License Products
• Best Product: Apparel, Footwear or Accessories for Corporate Brands Loungefly – McDonald’s (The Joester Loria Group)
• Best Product: Apparel, Footwear or Accessories for Entertainment Brands GUCCI – Gremlins
• Best Product: Appliances, Housewares or Electronics for Corporate Brands Car Off Shore – FIAT 500 (IMG)
• Best Product: Appliance, Housewares or Electronic Product for Entertainment Brands Dalstrong – Batman
• Best Product: Food or Beverage for Corporate Brands Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
• Best Product: Food or Beverage for Entertainment Brands FoodStory Brands – Yellowstone
• Best Product: Health & Beauty Hismile – Wonka
• Best Product: Home Décor Eichholtz – The Met (Beanstalk)
• Best Product: Interactive or Digital Product Apple – Peanuts
• Best Product: Publishing, Social Expression or Back-to-School Moleskine – Van Gogh Museum (Art Studio 3, Italy)
• Best Product: Toys, Games, Novelties or Role Play (ages 0-8) Fun.com – Disney Pixar
• Best Product: Toys, Games, Novelties or Role Play (ages 8+) Big Potato Games – U.S. Postal Inspection Service (Global Icons)
Otros premios:
• Best Advertising Campaign Featuring a Licensed Brand Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
• Best Collaboration: Hardlines or Packaged Goods Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
• Best Collaboration: Softlines Swatch x Jean-Michel Basquiat (Artestar)
• Best Licensed Promotion 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd.)
• Best Location-Based Experience or Initiative “Shrek” x Airbnb
• Best Retailer: Corporate, Lifestyle, Fashion or Sports Brands Kohl’s – Crayola (Retail Monster)
• Best Retailer: Entertainment Brands Williams Sonoma – Bridgerton
• Best Sustainability Initiative ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
• Members’ Choice Award Barbie x Zara
• Most Impactful Service Provider Dependable Solutions
