Basic Spanish household consumption growth is the lowest since the year 2000, according to AC Nielsen
February 25, 2009
By category, Spanish households have spent 6.5% more in packaged food, representing 48.9% of spending in basic products. Followed by fresh produce, with a weight of 36.2% in the total market and whose household consumption remained stable. According to the study of AC Nielsen, the Spaniards were spent in perfumery and drugstore, whose weight in the total market for commodities is 14.9%, 2% in value for the effect of 3.3% of the price increase, but by volume bought 1.3% less than in 2007.
Also, Spanish households have spent 11,550 billion euros in 2008, white label products, which have experienced a growth of 11% compared to 2007. Such products have won three points of market share that, currently, of every 100 products that are purchased, 29 are of white label.
The crisis has also affected the sector of household appliances, both by the collapse of real estate market affecting equipment by the decision of the households to postpone purchases of higher-value product. This has led to a fall of 15 per cent in 2008, to 7.349 million euros.