The market of foods frozen products grows 3% in the last year, almost the double that the average of feeding
28 March 2012
This growth in value is especially significant attending to the evolution of the last years. Like this, the market of foods frozen products grew 38% in the last decade. An evolution partly been due to the improvement in the perception that the consumers have of these foods. No in vain, according to the study of the consultora Kantar Worldpanel presented for
Like this, the Catalans devote an annual average of 270 euros by home to the purchase of frozen products packagings, very above the national average (248 euros/year) and by in front of communities like Valencia and Andalucia, that spend 260 annual.
Attending to the consumption in volume, the Andalusian consumers situate in command (57 annual kilos by home), followed of the Valencians (56) and the Catalans (55 kilos). All they above the national average (52 kilos).
These figures situate to Spain above countries like France (37 kilos home/year) and Portugal (26 kilos home/year) in consumption of foods frozen products. Nevertheless, in our country exists still potential of growth, taking into account the consumption of other European countries like the United Kingdom, where the average situates in the 67 annual kilos by home.
Likewise, the study confirms also the good health of the marks of the manufacturers in this sector, in front of his evolution in the total of feeding. Like this, while the quota of the marks of the distributor continues winning terrain in the products of big consumption, in the case of the foods frozen products the marks of the manufacturer have grown in 2% in the last year.