This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Alimentaria 2012 calienta motores
The living room keeps institutional and commercial relations with more than 150 countries
Leaders of opinion of the sector of the feeding, authorities and skilled means of all the world participated to finals of September in a day of conferences in which it analysed the economic situation of the sector of the feeding, in addition to presenting the main novelties of the fair, that will celebrate in the Big enclosure Road of Barcelona between the 26 and on 29 March.
Presentation of Alimentary 2012 in the House Llotja of Sea of Barcelona.
International presentation of Alimentary 2012
The international presentation was chaired by Josep-Lluís Bonet, president of the committee organiser of Alimentary, and had the presence of Josep Maria Pelegrí, conseller of the Departament d'Agriculture, Ramaderia, Fishing, Alimentació i Medi Natural of the Government of Catalonia; Jesús Serafín, president of the Spanish Federation of Industries of the Feeding and Drunk (FIAB); amongst other.
The event proposed to the participants a special attention to the internationalisation: five cases of success in Spanish companies to show the particular importance that this concept supposes for the sector of the feeding in Spain, but also for each one of the 14 living rooms that conform Alimentary.
Josep Pont Amenós, adviser delegated of Borges Holding; Julio López, DG International of Osborne-5J; Marcos Ruvira, responsible of development of International Customers and of Export of the Group Campofrío; Gotzon Elizburu, director of Commercial Alliances of the Group Eroski and Javier Ortiz, manager of the Commercial Department of Preserves Ortiz, accompanied of the general secretary of FIAB, Horace González-German, put on the table his opinions and business experiences, doing upsetting in the importance of the internationalisation of the alimentary company Spaniard to go out of the crisis.
Alimentary has consolidated like a big instrument for the companies of face to promocionar his products and show his quality and innovation
Alimentary, instrument of international promotion for the companies
Alimentary has consolidated like a big instrument for the companies of face to promocionar his products and show his quality and innovation. It does not be necessary to forget the power of the fair to create sinergias between companies and countries, with an increase of the number of expositores of 91% (international) and 6% (national) from the year 2000. “The aim that have marked us is the presence of 140.000 buyers”, announced the director of Alimentary and general director attach of Alimentary Exhibitions, J. Antonio Valls, that resaltó the strong bet of the fair by the Asian countries like Thailand, Japan, Vietnam, China, Indonesia and Indian.
Valls Also explained that Alimentary will increase in 30% the investment in international promotion renewing agreements with FIAB in matter of internationalisation, increasing the advertising investment in international means, articulating practical seminars on international markets like Russia and China and reinforcing programs of Hosted Buyers.
Quotes with the gastronomy and the health
Health and gastronomy were also present in the international presentation of Alimentary of the same way that will be it in the fair the next days 26, 27, 28 and 29 March. The gastronomic critic and journalist Paul Richardson did a review by the origins of the Spanish gastronomy and announced that the Taste & Flavours of this edition will offer “a new concept to enjoy of Iberian, oils and wines”.
In this edition, the experience Taste & Flavours looks to the outside. By second consecutive year, Alimentary goes back to bet by the best of the national and international gastronomy, doing special upsetting in the gastronomy of other countries, giving to know his quality and variety.
The announcement of the novelties on the International Congress of the Mediterranean Diet put the touch healthy to the appointment. The obesity will be the subject to treat in the congress, that will be chaired by the doctor Ordovás, and will celebrate in the auditorium of the enclosure the 27 and 28 March. The doctor José María Ordovás is chair of nutrition, pioneer and one of the best specialists in nutrigenética and nutrigenómica. It is director of the Laboratory of Nutrition and Genetic of the University of Tufts (Boston, United States) and researcher of the National Centre of Cardiovascular Investigations (CNIC) in Spain.
Related Companies or Entities
Alimentaria Barcelona - Alimentaria Exhibitions, S.A.
