The Alimentary fair receives a report on packaging flexible
31 March 2014
In a widely competitive market that relates with an increasingly demanding consumer, the manufacturers of the sector of the feeding confront to the difficult challenge to seduce and convince. With the aim to give answer to the interests on the present and future of the flexible container, David Centelles –director of the
The report will take place the Thursday 3 April in the Half room Set of Alimentary Hub, the big epicentre of the innovation, the knowledge and the tendencies for the alimentary industry and his agents linked. During the same, the manager of the Technological Centre Manel Xifra Boada, the unit of knowledge of
The main indicators aim to a growth of 20% in the consumption of packaging flexible in the sector of the feeding between 2011 and 2016, a figure that reflects the importance of the flexible in the actuality in front of other supports and the need to answer to the current needs. And it is that in addition to the condition of container, the big value of the packaging is his capacity of communication. In some surroundings with an enormous difficulty to communicate the values of the products, the packaging defines the ‘first line' to expose the values of the product commercialised. The utilisation of all the resources that today offers us the technology for the design and the manufactura of the container allows to the companies and to his products elevated possibilities of differentiation.