Alimentary goes back to put his focus in the international market

Alimentary 2014 has bent his efforts during the last two years to attract to buyers of all the world with the end that the more than 3.800 companies participants see increased his exporting opportunities. In addition to his already known skilled spaces, in this edition earns a special importance the gastronomy and the high kitchen, that through the space 'The Alimentary Experience' pretends to achieve a greater projection and international recognition of the foods and drunk presented by the display units.

The four days of Alimentary are four days in which the City Condal, and more specifically the enclosure of Big Via of Fira of Barcelona, turns into a pole of attraction of the main innovations of the sector of feeding, a space that thanks to his international promotion achieves to attract to buyers and distributors of all the world and especially of emergent markets. To part of his excellent positioning in Latin America, earn interest Asia and Middle East like geographic zones prioritarias. The organisation expects that by the 85.000 m² of surface happen again more than 140.000 visitors, 35% pertinent of out of our borders.

The products cárnicos, the wine and the olive oil lead the Spanish exports and this weight reflects also in the commercial offer of Alimentary that, taking advantage of the international success of the high Spanish kitchen, has known conjugar to perfection the synergies between industry and gastronomy to achieve a greater external projection. Alimentary goes back to structure all the families of products of the industry of feeding and drunk, showing the interrelationships between them and his connections with the gastronomic world in 12 monographic living rooms.

• Intervin (Pab.3): The Living room of the Wines and the espirituosos goes back to be one of the centres neurálgicos of Alimentary by his high power of international announcement. Importing, distributors, wholesale, agents, negotiators of wine for the export, of different countries, among others buyers, attend biased to discover the products of the more than 800 companies vinícolas expositoras. In this edition grows the presence of the distilled, an animated sector by the increase of the sales in the outside and that premières the new area 'Coctails & Spirits'. This edition, Vinorum, the traditional space of diffusion and promotion of the wine of Intervin, changes of location and will include in the new area of gastronomic activities 'The Alimentary Experience' (Pavilion 6).
• Intercarn (Pab. 5): The living room devoted to the products cárnicos and his derivatives goes back to be one of the main motors of the fair. With a surface expositiva that surpasses the 11.000 m², 12% more than in 2012, in the present edition do not are missing the marks of reference of the sector. In total, more than 600 companies are represented, with a stood out international presence, between which fits to stand out the one of Romania, that has an own pavilion.

• Olivary (Pab.3): Virgin Oils Extra Premium, the best varieties and denominations of origin, the most elegant flavours, new marks of ecological production, oils of author… All this and much more is the Living room of the olive oil and vegetal oils, that keeps a clear Mediterranean accent but that opens more than ever to new markets. In front of the increasing interest by the culture of the olive oil in other countries, a hundred of Spanish producers disembark in the fair to show his oils to the main world-wide agents of the distribution oleícola. Alimentary reune besides in his classical Bar of Oils a hundred of the most exquisite AOVE of our country, 25% more than in the past edition.
• Restaurama (Pab. 6): The living room devoted to the catering reune to 300 companies of the sector and to the best chefs of the country. In his more than 7.000 m², Restaurama shows the last innovations and tendencies in a sector (restaurants, bars, cafés, confectioneries, pizzerias, foodservice, franchises, farms, etc.) that treats of paliar the descent of consumption out of the home. Besides, this year the living room expands his offer and goes in in new segments, like the confectionery and bakery, the ice cream parlour or the Italian specialitys, these last englobadas in the micro-event 'Pizza&Pasta concept'.
• Multiproducto (Pab.1): The living room of the marks of diverse alimentary products has 9.000 m² and more than 140 companies expositoras that will present his last novelties in subsectores so heterogeneous like rices, pastas, sauces, spices, preserves and ready dishes. Between the international presence stands out the gastronomy of Portugal with more than 400 m² net devoted to the alimentary products lusos.

• Mundidulce (Pab. 4): The Living room of the dulcería, biscuits and jams presents like big novelty the area 'Sweet Business', with a format that makes possible the presence and visibility so much of SMEs as of divisions of the channel Promote of big companies. This microespacio orients specifically to propiciar business meetings with international buyers.
• International pavilion (Pab.2): Situated beside the space devoted to the Spanish autonomies, the zone more globalizada of the living room will gather the participation of more than 50 countries. It stands out in this edition the growth of the surface expositiva of the Asian continent, with China in command. Justo at the side situates the Pavilion of the Autonomies, where the CC AA explain once again with the opportunity that the visitors discover the wealth and variety of the Spanish alimentary industry and of his gastronomy.
• Expoconser And Interpesca (Pab.2): The two living rooms share space to take advantage of synergies and facilitate business meetings between professionals of his respective markets. The heavy weights of the industry conservera Spanish and the representatives of countries leaders of the sector, like China or Bulgaria, give appointment in Expoconser, whereas Interpesca goes back to turn into the best shop window of the sector with the participation of the main Spanish companies, mainly of Galicia and the Basque Country.

The big novelty of this edition is 'The Alimentary Experience', an innovative gastronomic area that attracts to 50 chefs that add more than 50 stars Michelin. Between them, Joan Rock, Juan Mari Arzak, Quique Dacosta, Pedro Subijana, Carme Ruscalleda and Paco Pérez. The visitor will enjoy of an only gastronomic experience: see cook to some of the best chefs of the world in a space for groups of 18 people, taste his creations and participate in an interactive workshop. One of his stellar moments is the  Showcooking 10 stars, where Paco Pérez, Dani García, Nacho Manzano, Paco Roncero and Ramón Freixa (2* Michelin each one) will cook of simultaneous form.

The visitors of Alimentary also can give 'The turn to the day in all the gastronomies'. In this occasion, recognised chefs will star a route by the gastronomic moments of the day and the diverse culinary styles: from breakfasts elaborated by Fina Puigdevall and Romain Fornell, until ready appetizerss by Pedro Asensio, Ángel Geriz and Carles Abellán, going through the sweet of Lluís Estrada and Oriol Balaguer.

Alimentary also is the stage of the national final of the V Contest Cook of the Year. Adrián Bosch, José M. Soler, Joaquín Baeza, Albert Ortíz and Asier Mayor are the five young promises of the Spanish kitchen that will confront the Thursday 3 April. It treats of the most important championship of Spain in his category, of the that have gone out big chefs like Jordi Cruz, Beatriz Sotelo, José Carlos Sources and Víctor Rodrigo.

The health is one of the most important axles with the Congress Mediterranean Diet on the prevention of chronic illnesses from the healthy feeding, that takes place the days 2 and 3 April. It has the participation of Ramón Estruch, coordinator of the study Premed, the elder on nutrition realizar in Spain.

The Alimentary Hub receives, besides, other conferences like the one of Santiago Santiveri (son of the founder of the mark of dietary), that will explain how has arrived to the 101 years following a healthy feeding. Likewise, it takes place the Forum Nestlé 'Creation of Value Shared' that analyses the alimentary sector in front of the nutritional challenges of the 21st century. It will speak of changes partner-demographic, new alimentary habits and how confront to the obesity and to the aging from the feeding.

Interempresas In Alimentary 2014

As it is usual Interempresas no lacking to the big appointments feriales of our country. Alimentary 2014, the big living room of the feeding, could not be less and from the Pab. 4 (Interlact), stand To22, all the team of the publisher Nova Agora will be loved to attend to customers and visitors. In our stand will be able to find the last edition of the magazines Interempresas Alimentary Production and Hospitality industry and catering, in addition to the first editions of our publications 'Selection Interempresas' directed specifically to the sector of the feeding:

• Came
• Meat Sector
• Dairy Industry
• Packaging for Feeding