External impulse for the next edition of Alimentary

Alimentary 2014 will take place of the 24 to 27 March 2014 in the Big enclosure Road of Fira of Barcelona. The organisation works on some forecasts of occupation of 60.000 m2 net of commercial exhibition to which fits to add more than 10.000 m2 allocated to activities lúdicas and of dinamización commercial. They are some realistic “aims” that, in opinion of the director of the living room, J. Antoni Valls, “adjust to the difficult coyuntura economic so much Spaniard like European”. The initial commercialisation of the living room has obtained an excellent answer by part of the market, since it has hired already 34% of the available space.

Alimentary 2014 bases his strategic plan on the key points with which works the industry agroalimentaria, first economic engine European, with the intention to answer to his challenges of future. The living room is the best promotional platform and relational of the industry, the trade and the food distribution, and the commitment of the main leaders of the sector evidence in the constitution of the committee organiser, consultative organ that marks the strategic lines and that chairs Josep-Lluís Bonet, also president of Fira of Barcelona and of Freixenet. For Bonet, the success of Alimentary sustenta in his “big professionalism, the high degree of knowledge of the sector and the experience accumulated during all his path”. In this sense, the paper of the committee, beside the of the organisation, is “unquestionable”, underlines.

By sectors, Intervín, Restaurama, Intercarn and Multiproducto will go back to be the tractor trucks living rooms of Alimentary 2014, to which will add the International Pavilion like big centre of confluencia of professionals of the five continents. Initiatives of new and recent creation like the Olive Oil Business Area, Gluten Free Project, Sweet Business Area and Pizza & Pasta Concept will contribute to attract segments of market with big potential of projection for each one of his host living rooms. By second consecutive edition stands out The Alimentary Hub, that will reinforce his commitment with the sustainability, the innovation, the quality of his marks, the health of the consumers, the employment in the sector, the preservation of the rural field and the economic potential that awards him his narrow links with the gastronomy and the tourism.

In concrete, The Alimentary Hub will go back to be the big aglutinador of professionals with direct interests or linked to the feeding and will put the accent on big axles of development like the corporate social responsibility, the new roads of the digital marketing in the social networks through a convention of bloggers skilled in feeding, the internationalisation, the globalisation, and the new formats in the retail, among others subjects. In 2014, The Alimentary Hub will loan special attention to the emprendedores, facilitating the put in contact between Start Ups and Business Angels affine to the interests of the sector.