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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Domecq Bodegas, primeros en incluir el logo 'Wine in Moderation' en sus contraetiquetas

Domecq Cellars, first in including the logo 'Wine in Moderation' in his contraetiquetas

11/06/2012

11 June 2012

Domecq Cellars is the first company vinícola European in including in the contraetiquetas of all his wines the logo 'Wine In Moderation' (Wine with moderation), an initiative that strengthens his leadership in the communication of the responsible consumption in the continent.

This initiative was presented, the past 5 June, like example of best practices to be followed by the sector in the meeting kept between the minister of Health, Ana Kill; the directors of the Spanish Federation of the Wine (FEV), between them the president and general director of Domecq Cellars, Christian Barré; the Foundation for the Investigation of the Wine and the Nutrition (FIVIN) and the Spanish Observatory of the Market of the Wine (OEMV).

From beginnings of this year all the wines elaborated and distributed in the national market by Domecq Cellars have gone integrating gradually in his labels the logo 'WIM', and progressively will go implemented in the destined productions to other European markets.

With this new project Domecq Cellars “steps more in his commitment with the society and in the application of his ethical code based in initiatives socially responsible that defend a moderate consumption and manager of the wine, symbol of our culture, and that contributes to a politics of prevention and education of the consumers”, affirmed Christian Barré, president and general director of the company.

The minister of Health, Ana Kill, greets to the president and general director of Domecq Cellars, Christian Barré
The minister of Health, Ana Kill, greets to the president and general director of Domecq Cellars, Christian Barré.

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