Get Low Cost, the first Hall of the real estate opportunities
May 7, 2009
The Low Cost room has had to be enlarged twice to accommodate the demand for stands. In the absence of a month for your celebration, the Hall had more than 100 exhibitors. This confirms the success of this initiative between developers and individuals, which regarded it as the best opportunity to dispose of his stock, and financial institutions willing to offer the best deals among the visitors of the Salon.
Low Cost, the entire product is opportunity. Discounts may be higher or lower as they decide to exhibitors. In addition, the Organization did not put any minimum or maximum but yes recommends to make it very clear the previous price and the current of all products.
Everyone wins
Low Cost is based on the fundamental premise of 'All at the best price'. And it is that it is designed with the idea that everyone comes out winning: those who want to sell their properties in stock at prices from opportunity and those who need to buy at better prices.
From financial institutions to individuals, passing by the companies, they can go to this Hall with its brand itself, with 'white label' or individually
As added value, Low Cost is presented as a profitable trade fair, which is more economical to participate, - the stands are modular, luxury- but where "will be sold, and long".
Atisreal auction at Low Cost
Atisreal - BNP Paribas Real Estate - participates in the first edition of Low Cost hosting an auction within the room will have a combined format: online during the 5 weeks prior to the opening of the contest, and in the stand of the consulting over the three days that the fair lasts.
This auction is an attraction for visitors who are looking for a product at the best price and for developers who want to complete their plan of divestiture at prices of opportunity.
To present this initiative and explain in detail which consists of the auction, Fira de Barcelona held a presentation last March. Of Atisreal intervened Marisela González, Director of 'Auctions and Adjudicados', José Manuel Sánchez Marín, director of 'Assets singular' and Noelia Martin Iturriaga, territorial delegate in Catalonia.
It is not the first time that Atisreal and BMP are collaborating in the Organization of an auction as part of the real estate show: in 1999, Atisreal, at Gesinar, then made an important auction at Fira de Barcelona, where high rates of sales were achieved. As noted by Marisela González, "we are not going to improvise, we carry more than 120 completed auctions", with which have been awarded over 12,000 real estate amounting to over 470 million euros.
After a detailed study of the proposal for each exhibitor, from 5 to 10 assets, Atisreal has its exclusiveness during the period of marketing, which will last a total of 5 weeks. The bids will be online until the beginning of Low Cost, where stakeholders will have a booth where to do so. And the last day of the exhibition it will ratify and adopt the bids.
The main advantage of the auction participants, in the words of Marisela González, is that it makes "a marketing plan to measure, which joined the Atisreal experience, is sufficient guarantee of success." "The auction comes with lots of noise and much publicity, and is sometimes the only way to sell units that might otherwise not be known."
