Fairs and events, the main actions of marketing in logistics enterprises

The international logistics and maintenance (Sil 2011), to be held from 7 to 10 June on the grounds of the Gran Via-Fira de Barcelona, has conducted a study with the aim of knowing the average profile of a company's logistics in the field of marketing. A hundred of logistics companies, of which a 52.4% are SMEs with 1-50 employees have been involved in this study, a 26.2% have 51 to 300 workers and a 21.4% more than 300 employees.

95.2 Per cent of the companies that have participated in this study claim to participate in fairs and events, and this action marketing that most resort. Secondly, they carry out direct marketing actions, with 69 per cent, followed by advertising in specialized press, with 50%, and portals online advertising and media industry, with a 47.6%. A large percentage of companies, 35.7%, States also make online advertising in google adwords and other search engines. Advertising in daily newspapers (14.3%) and other marketing activities, such as sending brochures, the creation of own Web pages or the development of newsletters (11.9%), complete this ranking.

These actions of marketing logistics companies engaged greater budgetary investment fairs and events followed by advertising in press. Always talking in terms of investment, in third place are the actions of direct marketing, followed by online advertising on websites of the sector and google adwords, advertising in daily newspapers and other actions.

The main objective to pursue logistics with their marketing actions companies is contact with new customers, by 21.2 per cent of the cases. Promote the company (19%), the notoriety of mark (16'8 %), increase sales (15.2%), present new products (14.7%) and the loyalty of its customers (13.1%) are also among their marketing objectives.