EMO Hannover reaches new records
Foreign visitors accounted for 35 per cent of the total number of attendees, a figure higher than the predecessor Edition. More than 10% of visitors from other continents, especially Asia and North America. The increase was particularly important in the case of visitors from Japan and EE.UU... The following most important foreign contingents came from Switzerland, India, Italy, Austria, Belgium, Sweden, Spain, Netherlands, France and United Kingdom.
Many exhibitors expressed their satisfaction at the close of the event, confirming that this edition of EMO was the best that they had experienced. The subjects who chose to emphasize their good negotiations varied according to its particular objectives for the fair. Special praise was for the number and level of visitors from around the world, as well as the volume and potential sales of the meetings that remained. According to Chris Pockett, Marketing Manager of Renishaw in United Kingdom: "have received consultations and intentions of business customers around world." And it is not just a matter of numbers: is about making the right connections that will culminate in major projects"."
"Many exhibitors commented that the visitors showed interest in their products by asking a few very specific questions". Elsinghorst explained. In some cases, exhibitors were even twice as many consultations and signed twice as many agreements, despite the fact that the EMO is not positioned as a trade show by itself.
The above trends were also reflected in the profile of the visitor as a survey revealed. 56 Percent of visitors to the fair occupy positions in the direction of the companies and 60 per cent of respondents positions of commercial decisions in your company. A greater number of visitors in the 2001 Edition, attended the fair of Hannover with specific investment plans. About 50 per cent of intercontinental visitors showed clear investment interests focused on machine tool (47 percent), precision (15 percent), technology of measuring tools / quality (13 percent), production control systems / processes automation (11 per cent) and in continuing education (9 per cent).
In addition to the interest of attracting large numbers of visitors, many exhibitors also emphasized the importance of strengthening its image in the international market for machine tool and to establish new agreements with associations and entities. "Not everyone in the industry is familiar with us, and in this sense, EMO is an ideal platform to enhance our image," said Stephan Kohlsmann of Profiroll Technologies, Bad Düben. The volume of buyers of OEM, plant and mechanical engineering industries and sectors of the branch of automotive subcontracting were particularly high. These three groups of customers represented 70 per cent of the total sales of machine tools.
26 In EMO Hannover 2005 international associations, raised the level of the event due to its members. For its part, the Asian associations were especially satisfied with the outcome of the event, pointing out that its members were able to launch the brand and corporate image to the international scene, as well as to position its strategic objectives in Europe and especially in Eastern Europe.
Exhibitors showed a positive readiness at all times and stressed their willingness to invest in customer industries. In the words of Erwin, Walter Linsmaier, AG, Tübingen: "many industries are looking to the future". Martin Engels DMG AG, Bielefeld supported the idea: "clients have approached us with issues and specific projects, and we have detected a stronger demand." The profile of the audience is extremely international, which, once again, underlines the role of the EMO"." Exhibitors expected that EMO Hannover impulsase local sales. In this sense, Dirk Hemscheid of Yamazaki Mazaks Deutschland GmbH in Göppingen confirmed the general optimism: "our visitors were very precise consultations." We were able to close a disproportionate number of orders. However, we can see that the market is willing to invest, in Germany, especially"." "As a result, exhibitors have strong expectations deposited in sales post-EMO".
Visitors were especially interested in learning about the current situation of the sector before making investment decisions. Appreciated a high demand on products of categories of machine tool for cutting, precision tools, machine tools of deformation and CAD systems, however accessories and measurement systems also attracted a large number of present. Furthermore all visitors described the fair as very positive in terms of the level of products and presence of large market leaders. As commented John Farell of Tools Inc. of Boston, United States.U.S.: "If you lose this event badge, you miss a look at the innovations of tomorrow". Next to products displayed by the exhibitors, the program served to highlight the quality of innovation of EMO. A large number of visitors attended conferences for the presentation of new developments that will affect the machine tool of tomorrow and that were collected in a two-day symposium. Conferences and round tables focused on the production of the future, as well as issues of micro processes production, modularization, automation, simulation and optimization.
Main themes of the fair
While in 2001 the dual technologies concentrated much of the main themes, the 2005 exhibitors presented multitasking machining centres with integrated, milling, threading lathe and drilling components, allowing them to replace them even with five machines and reduce the time of manufacturing by 90 per cent. New services of the wide range of machine tools presented are already available in the market. These include the simulation of programs that extol the development of the engine or test and optimize applications rather than the machines to be distributed. They can reproduce the performance of the subsequent machine with an accuracy of 95 percent.