This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Internet, gran oportunidad para favorecer la internacionalización de las empresas alimentarias españolas
Internet, big opportunity to favour the internationalisation of the Spanish alimentary companies
The internationalisation constitutes nowadays a key phenomenon and a totally strategic decision for the companies of the alimentary sector and of big consumption. Analyse the opportunities of other markets, the tendencies of consumption, the behaviour of the consumer in the countries of reference, the competition, as well as study the strategies of internationalisation that the big marks are carrying out, are some of the actions that the alimentary company can take to direct better to other markets. The on-line channel offers big opportunities, and allows, with an investment reduced, initiate a process of these characteristics, monitoring at all times each one of the actions that carry out.
Ainia technological centre has organised for 15 October a free day that with the title ‘on-line Internationalisation of the alimentary companies' will allow to know the main tools to carry out a suitable investigation of markets that facilitate an efficient taking of decisions; learn which are the on-line platforms and marketplaces that support the process of commercialisation of alimentary products; know the strategies of internationalisation of the main companies of the sector feeding in the on-line channel and how monitor the strategic actions in new markets.
The free day, of four hours of length, will be given by Eduardo Martínez, expert in International On-line Marketing. From the educational point of view, has been collaborating like professor and speaker in diverse courses, seminars, masters and postgrados in different schools of businesses like ESIC, European School of Businesses and business associations as it CRUMPLE. It has participated in the optimisation for Google in the ‘Google academies', specialising mainly in the thematic of ‘Design of the Plan of Digital Marketing', ‘Positioning in Searchers', ‘Management and Optimisation Google Adwords' and ‘Analytical web', and giving other matters like ‘Social half Marketing” and “Digital Advertising'.
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