This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a Omar Scafuro, nuevo director general de Pieralisi España
“Pieralisi Always has been to the avant-garde of the technology with the aim to offer to our customers machinery the most advanced technologically”
Interview to Omar Scafuro, new general director of Pieralisi Spain
David Pozo30/10/2012
Omar Scafuro, new general director of Pieralisi Spain.
Which perspectives there is of face to the campaign that is about to to begin? How it goes the installation of new equipment?
We have had, obviously, a decrease of the sale of machinery, no alone Pieralisi. The market in general has gone down owing to several factors, the main that the harvest has diminished clearly in 50% with regard to the past year. And especially in Andalucia, that remains with a 65/70% of our customers of the area oleícola, this year the Board of Andalucia has decided not giving any type of subsidy. The two factors joined have ended in a decrease of requests of new machines.
How it will influence the entrance in operation of the new offices in Andalucia?
The creation of our office in Andalucia, where are, as we have indicated previously, between the 65 and 70% of our customers in the area of the olive oil, is a very important message because it means the will to offer them a better service, nearer. Because at the end, as it says our president, the true owner of the company is the customer. Thus, we treat to serve them better, more near and with a service of quality.
Doing upsetting on this question, what is what more value his customers of the machinery and of the service that offer him?
In the first place, the technology advanced. We can not forget that Pieralisi has been the first manufacturer of machines for the production of olive oil and keeps on being technologically the most advanced, and all has been resulted of the investigations done by us. Second, the quality of service, the commercial structure and the structure posventa that has Pieralisi in Spain, that does not have parangón.
It finishes to land in the place after the course of Giacomo Laterza like commercial director to world-wide level How faces this new stage and with which projects?
On my part, in the month of March was hired like general director with the aim to be complementary, no because it do not take into account also the commercial part, but because like general director of Spain also coordinate the commercial part, but Giacomo is a teacher. All the councils that he gives me result fundamental because the sector of the olive oil until today did not know it a lot. Up to now it had more experience in charges of gestión and administrator of company.
In the periods that run, in the majority of the sectors tends to repair and no to renew the machineries, happens the same in the almazaras?
The economic situation imposes it. For example, the situation that has created in Andalucia, where a lot of potential buyers of new machinery are awaiting these subsidies that never arrive, continue fixing or buying machinery no new, but used. It is truth that the market of the used this year has been better that the one of the sales of the market of the new machinery, but think that this has to exclusively to the current economic situation.
Until which point influences when from the majority of companies is opting for producing oil more refinado and of better quality?
Pieralisi Always has been to the avant-garde of the technology with the aim to offer to our customers machinery the most advanced technologically, for a greater production, but also of greater quality. It take into account that the majority of prizes to national and world-wide level that award nowadays does to companies with machinery Pieralisi. We can boast that the machinery Pieralisi elaborates the best oils of virgin olive extra.
