Las Vegas Market Creates Celebrity Viral Video to Ignite Interest and Excitement Around August Market

In preparation for the Summer 2011 Las Vegas Market from 1-5 August 2011, World Market Center Las Vegas, an International Market Centers (IMC) property, has created an only-in-Vegas viral video that is sure to entertain and excite

“World Market Center Las Vegas is a one-of-a-kind venue located in a city where excitement and entertainment are the only ways to do business,” said Robert Maricich, chief executive officer of International Market Centers, parent company of World Market Center Las Vegas. “The footage incorporates ten top-notch performers, chefs and Las Vegas celebrities as they experience our venue first-hand. The response from participating entertainers was overwhelmingly positive and shows just how hospitable and friendly this city really is.”

The video includes appearances from a variety of Vegas headliners and acts such as Terry Fator, the Jabbawockeez, Tournament of Kings, Mystere, Viva Elvis, Robin Leach, Kerry Simon, Jubilee! showgirls, Las Vegas Mayor Oscar B. Goodman and Mr. Las Vegas himself – Wayne Newton.

“Las Vegas has something for just about everyone. From designer dining and Broadway entertainment to the best shopping in the country—these special offerings are a wonderful complement to the market experience,” said Dana Andrew, vice president of marketing and public relations for World Market Center Las Vegas. “Our vision behind this viral video was to leverage the star power of our great city and reinforce what makes Las Vegas a fun and entertaining destination, in addition to an effective, efficient market. It marries Las Vegas’ entertainment showrooms to the exciting furniture showrooms only found at World Market Center Las Vegas.”

To cap off the viral promotion, each day during Las Vegas Market, complimentary show tickets to select acts featured in the video will be given away to market attendees. “This is a perfect way to cross promote the city’s entertainment offerings,” stated Andrew. “It allows people to really experience the best of the best. As Wayne Newton so eloquently stated, ‘it’s Vegas, baby!’”