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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista con Jordi Edo Abella (Dir. Gral – Hexagon Metrology S.A.)
In the framework of the BIEHM and on the occasion of the change of corporate name to Hexagon Metrology, S.A., MetalUnivers had an interview with Jordi Edo Abella, CEO of Hexagon Metrology, s.a.

Interview with Jordi Edo Abella (Dir.) (Gral - Hexagon Metrology S.A.)

15/09/2004
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What assessment do the current situation of the market of metrology in the Iberian Peninsula? how to evolve the need of companies provide new and more rigorous controls of quality in its manufacturing processes?

I think that it is taking root the idea of seeing the dimensional control and quality control as essential for the competitiveness and differentiation added value, and not as a necessary evil that we must put in place by demand for third-party. The entry to the European Community of the countries of the East and the increasingly strong presence of emerging countries makes it impossible competitiveness by cost as it had happened so far. It is perhaps a little difficult to see, but the obsession with quality is the only way to long-term future.

The introduction of our equipment in factories of production introduces drastically this philosophy. The quality of the machine of measure will build the quality of the final product to the able to control the machine quality, will act in a way similar to an elastic band where the reference point is the quality and capacity of the machine. I believe with all my heart that there is no better investment for a company with a vision for the future.

The most important Spanish fair of the machine-tool sector has recently been. What assessment do the results achieved?

My opinion is that the previous environment was of widespread pessimism, virtually no constructor is getting reach their sales forecasts. The truth is that, contrary to the overall indicators of growth, the Spanish industry are suffering a serious problem of competitiveness with sustained inflation differentials with regard to the EU that we are punishing seriously, with systematic destruction of employment, all of this together with the fever of the relocation. However, contrary to expectations, our results in the BIEMH have been very encouraging, we never managed to close as many operations in itself fair, in addition to take us a very good portfolio of opportunities. This perhaps somewhat reflects the theme of the first question.

In this event had been made with the new corporate name of Hexagon Metrology S.A., what does this change?

Hexagon Metrology decided from the beginning to recover and give importance to traditional marks as Dea, Leitz, Brown & Sharpe Tesa, which is why each brand initially attempted to promote himself, his own commercial and service network. This inevitably brought some major conflicts which operated at the same time. All this coupled with the strategy of Hexagon grow through acquisitions of new brands as in the case of CE Johansson or Sheffield.

Seen from the perspective of the customer, what it wants are good products, recognized and reliable, competitive and with a strong and excellent service structure.

All Shaker only could give the result to all brands of product under one brand umbrella as Hexagon Metrology. In Spain, Hexagon Metrology S.A. now centralizes the entire structure shopping and service of all the portfolio of products and brands of the group. In this way we can still offer a greater variety of products, with the level of excellent support that always we tried to us to distinguish.

What will vary the activity of the company in relation to what until now had been Dea Brown & Sharpe S.A. and had previously been Dea Ibérica S.A.?

In what we already discussed above, we can offer a wider range of products with a strong support and more than consolidated structure.

What range of products offers now Hexagon Metrology S.A.?

There is no manufacturer with a larger portfolio of products: from the Dea Global line which is the most competitive range of precision industrial bridge machines; Leitz machines considered the Rolls Royce of the three-dimensional; the range of horizontal brand Dea, Vento, premium and Bravo models; the line of large volumes of Dea, with Alpha, Delta and Lambda models; CE Johansson workshop measuring machines; This PC-DMIS software with technology more advanced CAD of the market.

We offer what no one else can, the widest range of machines for coordinate measurement with the best software (PC-DMIS) is also of Hexagon Metrology. In this way we have all the fully integrated process. Hexagon is entirely responsible for the system which supplies, own capacity to innovate and to solve any problem, which guarantees continuity in time.

All this we can add that Hexagon Metrology S.A., is not any distributor or reseller, is the company that is the client directly.

Hexagon aims to provide complete systems key in hand with full responsibility and maximum quality and guarantee

The technical support offered by the company, does cover all of brands which includes Hexagon Metrology?

Of course. We currently have a staff of twenty-six people direct and six dedicated to metrology services hints, we have three fully equipped technical centres in Barcelona, Madrid and Elgoibar (Guipúzcoa), with more than ten MMC available to our customers for training activities and services of metrology. Our broad technical team is expert in all the mechanical and control systems. The applications team supports the Group softwares that are common to all brands. Hexagon Metrology S.A. is also certified company Enac to carry out calibrations under the ISO 17025 standard.

How do you think that it will receive the industry this enlargement of the product portfolio?

We are confident that in a very positive way, we put at your disposal a range of products that specifically better cover certain needs, with a level of high support that previously did not exist.

What is the expectation of future looming for the company in this new situation?

The strategy of Hexagon Metrology is clear, and will continue in this direction of growth through acquisitions and innovation. In recent times are appearing some alternative products that cover certain needs specific. It is the case of articulated arms is required where portability and low accuracy, the case of the trakers suitable for large volumes and portability, and the other technologies new such as photogrammetry, etc. It is possible that Hexagon Metrology can move to any of these segments of product, as well as continued growth in traditional segments.

With regard to Spain and Portugal our obsession is not one that continue to be a company of excellent services, everything we do we try to approach it in this light.

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