Izar Centres his last convention of sales in growing, innovar and internacionalizarse

Izar Cutting Tools, one of the main manufacturers of tool of cut, celebrated the past days 10 and 11 January his last annual convention, which finished with a very clear message: in spite of the bad general situation of the economy, Izar bets for working more than ever, for continuing growing and for keeping on being the main referent in his sector. The signature keeps growing and in 2012 went back to break the barrier of the 20 million euros invoiceed, with 5% of growth, what approaches to his previous historical maximum to the crisis; a growth sustentado especially in the export. It is necessary to take into account that Izar sells in 80 markets of all the world. Thanks to this, and in spite of the hard external situation, the Biscayan company foresees to arrive to the 21 million sales this 2013.

Gross operating (EBITDA) result, again exceeds 12% allowing you to continue with the policy of strong investment in machinery and facilities, which continue surpassing one million of per year, not forgetting its main social objective, which is none other than consolidation and the creation of employment. It should not be forgotten, moreover, every job in the industry, generates 5 indirect jobs to its around.

So more specifically, concerning the Spanish market of cutter, and as he defended the theme of this Convention, be lifted 'not resigns' to the plight of the same and commitment to continue with its campaigns and offers policies to deal with the difficult situation of the sector, a diversification of catalogues and prices to adapt to the different types of market and a direct and personalized treatment with customers and users.

One of the mainstays of this policy in 2012 has been loyalty campaign 'I'm lifting' which, given its good reception among its major customers, it will be continued in 2013. It will also follow with the differentiation of catalogue ranges tailored to the specific needs of each supply or hardware store.

On the other hand, Izar has foreseen to launch formally in the fair Ferroforma of the next month of March a new line of bricolaje of quality with the mark Onix, presented in Eurobrico this same year to cover this segment of market that up to now did not occupy.

And with regard to the industrial state, the signature will continue with the launching of new products, as those that recently has launched to the market. It will follow betting by the learning of his customers, so much in his own installations, as in the own company in Boroa, where can visit the plant of manufacture of tool of cutting more modern of Europe.