EasyFairs Realises his first 'European Study Tendencies of Packaging'

EasyFairs, Belgian multinational organiser of professional living rooms, has realised his first 'European Study Tendencies of Packaging', that will deliver gratuitamente in Empack Madrid. It has had the answers of 2.600 professionals of the container, pertinent north, centre of Europe, Spain and United Kingdom. This so elevated number of answers is due to that easyFairs manages 10 living rooms of packaging in 10 European countries. This circumstantial analysis will be very useful for the professionals of the packaging and the logistics, since they explain the last tendencies in materials for the containers, situation of the environingingmental sensitivity, strategies of branding, forecast of investment, the most innovative companies, criteria on the packaging sustainable, etc.

The main east conclusions study:

- Two third parts of the companies consumers of packaging update the packaging of his products more than once each two years; the big companies even more frequently; the average companies change his packaging with less frequency that the big and that the very small.

- 54% of the professionals of packaging think that his budget of packaging will remain invariable in the next year, but the rest expect more an increase that a descent.

- The environingingmental factor will lead the innovation in the next five to ten years. Almost the half of the respondents (47%) considers the environingingmental responsibility like part of his identity of mark.

- The biodegradable are not seen like fashion passenger, by the contrary perceive like materials of the future.