More than 3,500 visitors approaching the latest in packaging and packaging in Empack 2010

The data show that more than 65% of attendees were concluding purchase decision-makers. Directors-General, responsible for purchasing, logistics, production, quality, r & d and marketing from companies such as Alcampo, Banco Santander, Bodegas Marques de Riscal, Bosch, Campofrío, Caprabo, Carrefour, Coca Cola, Codan, El Corte Inglés, GlaxoSmithKline, group milk Pascual, group Puig, Johnson & Johnson, Pfizer and Repsol, among others.

In addition to the exhibition area, visitors could also know the trends of the sector and new processes to optimize their packaging and logistics internal double cycle of conferences 'learnshops'. Those attending the conferences, organized together with Farmespaña, Aimplas (technological Institute of plastics) and Itene (technological Institute of packaging, transport and logistics), highlighted the ability of the papers to expose specific problems of enterprises and the solutions adopted. "I have attended several conferences and have found me very interesting." "The information given is very clear, comprehensible and didactic," stated Teresa Ortiz Palazón, technical prevention of Ecoembes.

In general, exhibitors as visitors were able to achieve the objectives that went to the Hall have the impressions of the protagonists. "Come every year in search of new ideas in packaging, POS materials and packaging, also to find new suppliers that provide us other options with your processes and costs, and pass to meet us with our usual suppliers", says Juan Manuel Castellote Gómez, the Department of Packaging-purchasing POS of L'Oréal Spain.

50% Of participants have already booked a stand for the sixth edition of the event, to be held on 26 and 27 October in Hall 5 of Ifema. As a novelty, emphasizes the joint with Easyfairs Logistics holding, living room professional of the storage, maintenance and logistics. However, before the celebration of these rooms on 23 and 24 February, the site of the Forum in Barcelona will host the Fourth Edition Packaging and Labelling Innovations that will present the latest trends in the packaging of design, branding, POS, advertising and gift, ecopackaging, materials, 'sleeve' packaging and labeling, RFID, coding and traceability.

Packaging and Labelling Innovations will be the so-called 'Innovation Room', a room that will welcome cutting-edge designs of established and new professionals. Novelty is also the establishment of the zone 'Packtech', area eclusiva of container and industrial packaging made by companies such as Aranco, Cartonajes Font, Catalan bottles, commercial Flexivo, Dart Bags and Eticoll, among others,

Also, in the 'ecopackaging' room organize a Conference which will deal with both cross-cutting issues and specific cases for the food, pharmaceutical industries and the luxury sector. In these lectures are presented relating to the sustainability of the large retailers, biopolymers, packaging and food safety, the recycling of packaging waste or the calculation of carbon footprint.

During Empack, Aimplas unveiled the Ecoalim project whose main contribution is the development of a biodegradable plastic and pioneer container for packaging chicken. The great advantage of this package, according to its makers, lies in that could pull together with the challenge of organic waste, which means greater convenience for the consumer and the environment. In addition, adapts to the specific requirements of oxygenation of chicken meat, which can only be packaged in a container that hold the oxygen inside, and at the same time, work of barrier to the atmosphere.

"Some biodegradable materials are not because they are not transparent or do not have good barrier." "In this project, we are testing with materials that, in addition to the requirements you need the packaging of the chicken, are biodegradable", States Nuria López, Coordinator of the project.