EasyFairs, Packaging & Labelling Innovations, with 27% more surface area, more than 3,500 visitors

The third edition of EasyFairs, Packaging & Labelling Innovations was closed on 15 April, with an influx of more than 3,500 professionals, designers, managers and senior business positions, related to the sector of packaging and the labelling.  On this occasion, the contest had 27% more exhibition area, with a total of 130 exhibitors, 15% international, who in the previous call. At the CCIB, located on the grounds of the Forum in Barcelona, were the latest in graphic and industrial design, branding and brand management, processing of materials, ecopackaging, POS materials, advertising and promotional packaging, printing and intelligent packaging services, in the case of EasyFairs Packaging Innovations. For its part, in EasyFairs Labelling Innovations, exhibitors showed the latest labelling, technology of pre-press and production, encoding, traceability, processes and machinery for printing, new materials, RFID, security solutions, adhesives and inks, design and the label to be the main protagonists of both halls.

During the two days of these halls, were held 34 seminars learnShops, with a good reception from the audience. The Conference covered the sector of packaging and labelling from various fields; so it was divided according to the subject in a triple loop. The Organization had three rooms which dealt with the topics of ecopackaging, brandpack and RFID, coding & labelling. For example, in the room EcoPack, coorganized with Itene (technological Institute of packaging, transport and logistics), were provided sustainable packaging solutions, described the future eco-label, as well as how to optimize and manage waste and energy, finance projects of enterprises through European initiatives and were detailed the various legal aspects affecting to the pharmaceutical packaging, among others. Room BrandPack, co-organized with ADP (Association of Dissenyadors Professionals), was given appointment the essence of the art of design. Participants, included agencies and designers, recognized within the segment of the packaging, as Coleman BCX Group, Morera Design and Vicenç Framework Design, as an example of the design in the sector trends. The third room, called RFID, Coding & Labelling, revealed more pointer in the field of smart tags and RFID. This space also addressed other issues such as the labelling of wines in various countries, the global situation of the eco-label and its trends, how to manage the technical documentation for packaging and verify codes in traceability processesas well as the situation in which it is labeled braille.

After the good reception of this Edition a high percentage of participants have booked stand for the year 2011, in what will be the 4th edition of EasyFairs Packaging Innovations and II of EasyFairs Labelling Innovations. Both will be held, again, of jointly on 23 and 24 February 2011, also at the CCIB in Barcelona's Forum.

Both competitions have grown in participation and number of visitors.