The transport and logistics, to debate in the CEL days

The institutional opening of the thirty-second Conference logistics of the CEL was by Aurelio García de Sola, director-general of the Institute development Madrid (Imade), the general Secretary of transport of the Ministry of development, José Luis Cachafeiro, and the outgoing President of the CELVicente Sánchez Cabezón.

After the words of welcome and presentation of the President of the CEL, Aurelio Garcia Sola noted "that the transport and logistics have become two of the strategic sectors in the community of Madrid, with a volume of turnover exceeding 9 billion euros and a share of close to 5,42% in the GDP." He then stressed the importance of the community of Madrid as one of the largest logistics centres in the South of Europe.

For the director Imade general, "since the creation of logistic platform Madrid, one of the 12 clusters that make up Madrid Network, is intended to promote the transport, logistics and infrastructure of the community." To this end, is underway in the Plan of logistics infrastructure to the community of Madrid, with the support of private initiative, held in the coming years. "An integrated network of 7 large logistics platforms, which will be supported in new road, rail infrastructure, and to mobilize investments more than 10,700 billion euros".

Later, José Luis Cachafeiro also focused his intervention on the prominent role of the logistics, from a business point of view, and that in his view, "it has become a strategic sector for the competitiveness of the Spanish companies". For him, "in a globalised economic model and the lengthening of the supply chain logistics takes vital." "In this sense, the efficiency of the transport and logistics sectors is vital for the strategic Spanish position." The general Secretary of transport of the Ministry of public works developed the measures being developed by the Executive Spanish for transport and logistics, he said, including a major investment effort, as well as policy measures and managementthey are carried out in order to "make available to the productive fabric Spanish efficient transport systems".

Cachafeiro noted as priority interventions for promoting the empowerment of intermodality and a correct design from a functional point of view of the interfaces and modal interconnection points. Similarly, and with regard to the railway, Cachafeiro also stressed the advances taking place in the development of a strategic plan for the momentum of the carriage of goods in this mode, as well as the creation of a working group with the autonomous communities which has set three targets: the improvement of the rail system as a whole, the improvement of the quality of the service and the search for greater efficiencies, as well as the improvement of the infrastructure dedicated to the transport of goods.

As regards maritime transport, he wanted to stress that you working towards a "port system efficient and integrated" and stressed the role that the Government is playing in the empowerment of the motorways of the sea.

Juan Miguel Sánchez, director-general of land transport of the Ministry of development, who referred to the regulation of the logistics activities subsequently took the floor. Also, he described the situation of the market both in road transport as in the railway and advocated collaboration between entrepreneurs of the road and the railway in order to achieve a better modal balance. According to Juan Miguel Sánchez, "the role of a regulator is to promote competition, economic efficiency, sustainability, as well as the efficiency of our transport system".

The strategy requires differentiation and sustainability

Then Hans-Christian Pfohl, Professor in management and logistics of the Darmstadt University of technology, emphasized that "the sector has to be able to innovate even in times of crisis" and flailed a study prepared under his supervision and has counted with the collaboration of the European Logistics Association (ELA) and AT Kearney, on the current challenges in the management of the supply chain and future trends. According to the conclusions of Professor Pfohl, the supply chains of the next few years are going to tend towards greater differentiation, toward a greater concern in regard to their sustainability, both from a point of view of the emissions of pollutants from a point of view of energy efficiency, and, finally, in a context of economic globalization, the chains also tend to become more regional. In this regard, the findings of this study indicate that the leaders of the logistics industry are convinced that the management of supply chains will gain importance in the overall business strategy. Supply chain management will focus on mastering the strategy, planning and control of the networks in order to gain efficiency in the hands of professionals trained and more specialized.

Then the logistics Conference focused on the experience of logistics in the field of electronic commerce in the hands of David Contijoch, general director of Buy Vip Spain, and Luis Perdiguero, director of operations of the company, which analyzed the case of this company who mailed their offers to three million users and that it leads them to manage an average of 1,000 campaigns per year for four days.

Later came the moment of the Bureau of moderated by Carmina Lafuente, Director of maintenance and storage, risk management in supply chains, and in which involved José Sánchez, director of security of transport Ochoa and María Jesús Sáenz, Professor of Supply Chain Management from the MIT Zaragoza Logistics Program.
Sánchez made a brief description of the process that is following transport Ochoa to obtain ISO 28,000 certification, as well as the benefits that will bring this certification to the structure of the company and its relationship with customers. For the director of security of transport Ochoa, 28,000 ISO certification requires a total involvement of the company at all levels of management.

Behind him, María Jesús Sáenz was focused on the conclusions drawn for Spain of the MIT Global Risk Survey, study global risks affecting supply chains. This study has focused on analyzing the main risks to the supply chain, its effects on them and the media that used to mitigate them. The main conclusions of the study show that the risks in supply chains focus on connection points and that there is a clear trend towards greater integration in order to gain confidence, visibility and control and that the implementation of control and risk management policies has to do with the size of the company.

The final table in the morning, at the thirty-second Conference logistics of the CEL, was devoted to the role of logistics as a generator of value for companies. With July console, Manager of Binary Technologies, partner of Preactor in Spain, as the moderator involved Salvador Vicioso, director of logistics projects of Unilever, and Mariano Sanz, commercial Manager of Eulen services assistants.

Vicious Salvador drew in his presentation the rationalization process that has led to Unilever in Spain count on logistical services that serve to accumulate stocks in single points and complementarity of the logistics networks dedicated to perfume and drugstoreon the one hand, and food, on the other.

As regards Mariano Sanz, turn this dedicated to the flexibility of the 'in-house 'outsourcing. From his point of view, outsourcing for companies must be a strategic decision that will help them to avoid increasing social liabilities that do not generate value. In this sense, companies must learn to assess the cost of the entire process, since that rather than the companies themselves supply chains compete in today's markets.

The days of the afternoon focused on information technologies applied to the supply chain, with a prospecting sobre where going to emerge the new technological developments for the management of the networks, as well as to the urban logistics capillary i and presentation, by Cortefiel, of the project that won the CEL company 2010, with the title ' redesign and implementation of a new supply chain '.

This round table moderated by Alfonso Arabiza, general director of Fundetec, attended by Luis Llopis of Oracle, Josep Buñesch SAP Iberia, Jorge Negrete, of Microsoft Iberia and Gonzalo Valseca of IBM. All of them advocated the application of technologies in the management of supply chains that are capable of adapting to the needs of the companies with the flexibility and effectiveness.

After the information technology, it was the turn for urban logistics and hair, in a panel discussion moderated by Juan Ramón Serrano, director of methods, shopping and customs of Gefco Spain, participated Rafael Morán, Deputy general director of circulation and planning of infrastructure of mobility of the Ayuntamiento de MadridEric Marot, director of logistics and franchise day Spain, Pablo Ramos, Country Manager of Kiala, and Carlos Llaca, Regional head of sales of the Matutano Madrid/Centro area.

This Panel addressed the problems arising from the supply of goods in major cities for multiple sectors. The problem posed by the scarcity and limitation of loading and unloading areas and placed in antagonistic positions to the municipal authorities, seeking to minimize the impact of logistics activities is particularly burdensome for this type of distributionin order to promote the urban mobility, with logistics services companies and the different points of sale, whose primary objective is to adapt its services to the needs of customers in an efficient and cost-effective way.

Subsequently, Cortefiel presented the project with which he has won the award CEL company 2010, with the redesign and implementation of a Global supply chain new title and which has allowed them to from her that arose this plan in 2006 and so farconvert the Cortefiel Group supply chain into a competitive advantage for the company, improving the quality of service to the stores in terms of presentation, frequency and reliability, ensuring the capacity to deal with the organic growth of the companyto reduce the deadlines for provision to store and the overall costs of the chain.

Finally, Pedro Diaz, director of human resources of Vodafone, dedicated his speech to analyze the new paradigms that affect human resources. From his point of view, in recent years, it has changed the concept of management of human resources towards people management. In this sense, values governing labour relations, have now been replaced by others, such as collaboration, team work, reconciliation of working life with the family, the commitment, the self-motivation and responsibility.

In his view, this process of cultural change come to join the effects of the crisis on the management of personnel, including the need to increase efficiency, put the focus on results, take the opportunity offered by potential synergies and the increased availability of skilled labour. Thus, in this scheme, people management becomes a strategic element for business.

Finally, Vicente Sánchez Cabezón put an end to the thirty-second logistics Conference of the Spanish Center of logistics with reference to the role of consolidation that has been carried out at the institution during the last years and wish him well to the new President of the Spanish Logistics CentreAlejandro Gutierrez, Director of logistics and trade of the day Spain, services in its newly released journey.