This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at OM-Pimespo / Ibercarretillas participa en el SIL2005

OM-Pimespo/Ibercarretillas participates in the SIL2005

13/07/2005

The company announces a new corporate image.

OM-Pimespo/Ibercarretillas presented at press conference in the SIL2005 (international logistics lounge) held in Barcelona in May 2005, its latest and announced its new corporate image. The event counted with the participation of two of its highest representatives of the company, Francesco Chinaglia, global sales director, and Josef Morat, global director of marketing.

The company, which belongs to the Linde Group, has taken the opportunity to inform also the strategy of the group for the future and its situation in the Spanish market. Thus, two managers from Italy have explained the internationalization of the brand and its recent expansion into the Chinese market and Asia in general, with production and subsidiaries in the area. They stressed that since May 2005, OM-Pimespo boasts the first commercial headquarters in the eastern part of China, in Shanghai, in addition to the use of a factory that the company set up 12 years ago in Xiamen. With the aim of obtaining 10% of the Chinese market share in the next five years, the Chinese production go exclusively directed to Asian markets, being European productions that continue to serve the European and American market.

The press conference also addressed the current situation of the Spanish subsidiary, with nearly 40 years in the sector of forklifts and internal machines. According to aportador data, the figures of the Spanish market in 2004 amounted to a total of 25.940 sold machines, 5,600 of which were thermal counterbalanced forklifts, 6,400 electric counterbalanced truck and 13,940 trucks inside.

Currently, the Spanish subsidiary has a 9% market share in the sector of trucks of interior, 6% in electric forklifts and 3% in the sector of thermal forklifts. Since its opening in 1967, OM-Pimespo/Ibercarretillas has sold more than 30,000 forklifts and also has been a pioneer in Spain to offer the rental service.

The press conference also served to discuss the latest developments in regards to product, as the machine Idea (a Stacker has) and the double CCD 20 apìlador, exhibited at the stand.

The main developments that the company will present at the next fair in Hanover is also commented on. It's the new truck XLOGOac, for the management of warehouses with high rotation of merchandise and designed for companies who need to make preparation of orders (operations of picking where the accuracy and speed of the forklift are essential). The XLOGOac, characterized by a compact and ergonomic, design is particularly indicated for small spaces (allowing the transport of more than a paddle and roll container without compromising the security of the area of driving).

Another significant innovation that anticipated and it will be presented at Hanover is the new corporate image of OM-Pimespo. The company renewed its mark recovering the old oval of the OM brand and recalling the original mission of their products: "designed to work" (designed to work). New draft communication of OM-Pimespo has as a priority objective the recovery of messages strong, in line with the values expressed by the brand. For this reason, the new advertising campaign of international is based on a short and accurate slogan: "competitive".