Definition

The product lines of a company are a list of products and/or services that the company offers, distributes, sells and/or manufactures.

The product lines of a company listed on your showroom (virtual booth) of www.interempresas.net and, eventually, in of our print editions.

Objective

The purpose of this rule is to mark editorial style guidelines and instructions on how to insert the product lines

Style rules

General

• The product lines must be descriptive, with the required level of detail, but not too much. A very high level of detail should be reserved for product data sheets.
  

  NO	yes
  “Mechanical Guillotines 800 x 1 mm to 4,050 x 8 mm”	“Cizallas guillotina mecánicas”

• The product line must start capitalzied. The rest of the text should follow standard spelling rules. Proper nouns (eg, standards), must be capitalized, the rest should not. No "title casing" should be used.
• It must not be ended with a colon.
• Product lines should refer to specific products or services
  

  NO	yes
  Measurement	Measuring equipment
  	Measuring services
  	Measuring systems
  Heating	Heatings systems
  	Heating maintenance services

• Product lines should not refer to characteristics of the company offering the products or services.
  

  NO	yes
  Specializing in welding	Special weldments
  (this is a feature of the company -> should appear in its presentation)

• Must relate to a product line, or a restricted range, not collections.
  

  NO	yes
  Digital drives: regulators and motors	Digital drives Digital motors Digital controllers
  Coil of 80 kg to 15 t, with and without motor, single and double	Winders with motor Winders without motor Single Coil Double Coil

• May not contain any marking( PSS® safety programable logic controllers)
• It can mention rules ( VDI toolholder shank fixed )
• If the Virtual Fair Interempresas already contains a product line with the equivalent name to be added, not to enter a new product line, but use the existing one. When it detects the presence of fully equivalent or repeated lines should merge .
• be avoided Anglicisms (and foreign words in general). However, if you are well known in the sector will be written in quotes, along with the equivalent description in Spanish.
  

  NO	yes
  Data loggers	Data loggers

• Will we written in plural (a company does not sell a lathe, sells lathes).
• When a particular item is denominated in either male or female (Driller / drilling), Will use the name female . When you have a clear preference for one of the two genders, we will use the preferred. (The designation and feminine plural? Boring? Includes the name? Borer And Drill Therefore are easier search).
• Don't use abbreviations
  

  NO	yes
  Building mat.	Building materials

• Using of and Fo : Except in cases where the language sector has completely assimilated what will be used For referring to an application (welding machine preferable to? welder), and of; to refer to the material, etc. that is made the machine / tool, etc.. (drilling tools boron carbide? instead of tools boron carbide drill).
• As far as possible, dimensions or capacities should be avoidin descriptions ( 32 diameter drills” -> “Large diameter drills”)