Fruit and vegetables against the crisis

From September of 2011 to September of 2012 the consumption in homes of cool fruit has increased in 2,5% and the one of vegetables 1,2%. To the light of these data, shows once again, that the price is not the problem regarding the consumption of fruit and vegetables. The study the ‘Feeding in Spain' that it was presented to finals of the past year by the minister of Agriculture, Feeding and Environingingment, Miguel Arias Cañete, reflects that the value of the Spanish production of fruit and vegetables in 2011 was of 13.616 euros. Besides also it ascertains the leadership of the sector hortofrutícola with regard to our European neighbours.

These data perduran along the time, as it presented in the study that realised ‘5 to the day' in 2009. In Spain the consumption is in command of Europe with 260 kilos of fruit consumed of average by home, in front of the 86 of France, although it follows us very closely Italy with 203 kg. One of the main causes of these figures is that Spain has the half price of fruit lower of the European Union.

If we take into account the age, every year the figures show the same results, to greater age a greater consumption of fruit and vegetables, instead in early ages the consumption of the 5 rations is very underneath of the recommendation. Another curious data that desgrana of the study ‘5 to the day', refers to the moments of consumption, in what to fruit and vegetables refers , in the food and the dinner consumes 80% of the daily consumption of said foods. It contrasts with the data on the breakfast, where the cool fruit so only is present in 8% of the breakfasts, by what only there is presence of fruit in 1 of each 10 Spanish breakfasts.

With regard to the varieties that more have increased his consumption, in fruit are: watermelon (12%), melon (3,7%); kiwi (6,1%) and banana (5,4%). Attending to the vegetables, the products that stand out by his increase of consumption are the cucumbers (5,7%), peppers (4,2%), carrots (3,7%) and cabbages (2,5%). The recovery of the consumption is evident, according to the data of Mercasa, and this reflects in the increase of the purchase in the dynamic channel: shop of discount (7,6%), súper+car (3,6%) and the hypermarket that increases in this period a (2,5%) in sales.

Although said figures result alentadoras for the Association still there is a lot of work for realising to attain concienciar to the population of the importance of the consumption of the 5 rations of fruit and hortaliza daily. Such and how prays the study ‘5 to the day' The price is not the problem; ‘5 to the day' is possible.