Ferroforma 2011: more economic, practical, participatory, and professional
October 6, 2010
Under the slogan 'La Ferroforma wishing everyone', in 2011 to be an edit that favours participation and be more professional and that, despite the economic situation, companies that want to expose to find formulas that allow them to attend.
This organization of Ferroforma now has a "renewed and decision-making Committee Organizer, formed by the main prescribers in the sector", in the words of Angel Pereda, director of the contest.
Thus, the organizing team has focused much of its efforts in planning and design in adding new elements of value to the meeting, adapting them to the current sectoral and economic circumstances. Three very distinct features are embedded in the message: a very business-friendly price policy, the Organization of new follow-up activities and the incorporation of professional end-user, a profile of visitor of great interest.
And all this to revive the fair, aware that, if 2009 was already difficult, 2011 also it will be. In the words of Fernando Bautista: "Ferroforma 2011 aims celebrate Ferroforma 2013." At a show in which all have option, which we all want. "And I have agreed to participate in it because I believe in this format." Because "companies are still bad passing, so when we think about the next edition (2011) we set ourselves, and we repensamos, what fair do we want?" - he added Pereda. And one of the first results was the election of Fernando Bautista as Chairman of the Technical Advisory Committee.
The result of the meetings were a series of conclusions such as:
- the Spanish hardware sector needs a platform where supply and demand are
- It should be most economic and practical
- and more participatory and professional
"In short, better"-concluded Pereda.
' Stop copy '
One of the strong bets of the organization is continue fighting the copies and industrial piracy. Thus, Angel Pereda explained in the presentation that "aware that there is great concern among the Spanish manufacturers in this regard", the Organization will be very active against these practices. Thus, admitting that "we cannot close the door to any Exhibitor, we will not promote, or pay stays or promote the show in certain countries". But, in addition, it was announced that, from the Organization, will be made available of the Spanish companies lawyers and specialists on topics of patents to ensure their interests and the protection of intellectual property.
A more dynamic formula
As a result, Ferroforma-Bricoforma has focused on introducing new formulas - demonstrations, competitions, presentations, round tables, etc. - to encourage the presence of trade visitors from different areas thus broadening their opportunities of contact and exchange of knowledge.
The program presented on the day, and planned so far, includes the Organization of seminars and demonstrations thinking particularly about the exhibitors. For example, in ' the best Spanish hardware: 10 success stories ' representatives of the 10 most important hardware will explain "why play in the Champions League and how have faced the crisis".
Another day will focus on 'Logistics and hardware store' - a key aspect for the improvement of costs, with the participation of specialists in logistics - and the third will focus on 'Inefficiencies and savings in the cross-sectoral communication' on the use of new information technologies in the sector.
Also, users face, Ferroforma-Bricoforma will convene demostraciones-concurso on the use of tools and other products of hardware for vehicle repair workshops for both professionals of the installation (electrical equipment, telecommunications, air conditioning, heating, plumbing and industrial maintenance). They may know the latest trends in hand tools and electrical cutting, abrasives, adhesives, material protection, welding and other products, as well as the best brands in each category.
Add instead of subtracting
At a juncture where the challenge is to do more with less, Ferroforma-Bricoforma has established new forms of participation with modular stands, flexible and functional, that they seek to adapt to all your needs, also offering financial support for the rental of space for a 0% interest - only for Spanish exhibitors - and complete packages of services to facilitate your stay. All of these economic measures are designed to allow the exhibiting firms savings up to 25%.
On a more mundane issues, as it is the case of the forecast of visitors, Angel Pereda explained that, "If in 2009 - a year of crisis - have on some 15,000 visitors, and bearing in mind that the year of peak was achieved approximately 24,000"We assume that it will not change much with respect to the latter. "But it is clear that it is not a fair of 100,000 visitors: ferreteros there is that there are and the sector has the dimension that has".
With regard to the expected exhibitors, while still months and has recently begun the campaign for the nomination of participation, Pereda also showed cautious "our desire is to be about 1,000, but I don't have a crystal ball".
Interview with Fernando Bautista, Chairman of the Committee technical advisor of Ferroforma-Bricoforma
Fernando Bautista holds the new position of President of the new Technical Advisory Committee of the fair. So we wanted to talk to him to know, first hand, waiting for the Organization of the next edition and what position is the fair with respect to the wide dispersal of business meetings and private exhibitions.
Why this change of model, as well and now?
The fairs, 'all', must reinvent itself, now or never. Many make no sense and does not add anything. Currently economic financial, we are moving is responsible for making a large selection so that will be only those that provide something at a reasonable cost. All companies (exhibitors and visitors) need to make profitable your time and resources.
After the presentation in Barcelona, are provided for more?
Yes, in Madrid probably her we will do at the beginning of December. We want to make different presentations in several points of Spain. We have done so because we have something to change, and if we have a new Committee, with a President who previously did not exist then it is to change things and we have another mentality. Us we reinvented or we will not do anything.
Own change also entails an upgrade and renovation of the people. For what this Committee? Simply because they are influential within our sector, because they can contribute new ideas and opportunities, and mainly because they have agreed to participate in this Committee and steal a little time at his free time. I, personally, accepted to participate in it because I believe in this fair and I think that we need to keep an international fair as Ferroforma for our sector.
And how 'breathe' Ferrroforma?
Breathe well and eager to improve the first fair of Spain hardware. Ferroforma is dedicating the necessary resources so that all have the interest and the need to attend the 2013 Ferroforma.
In the light of all the matches and rooms that have proliferated in recent times, Ferroforma lost bag?
Ferroforma lost bellows as all the fairs, absolutely all. Now the fairs needed as the other operators in the sector, concentration. This crisis will put us all on our site. I am in favour of the two major fairs of our sector focus or cooperate.
They bet enough for this fair the companies in the sector?
The companies in the sector have always opted for Ferroforma, but for her to continue doing, Ferroforma must evolve, save and illusion.
Finally, what are their expectations for this edition?
Forecasts for this year 2011, after the results of the 2009, were not very positive. However, now and through the efforts and resources are being devoted, are now very good.
