WD - 40 Company signs an agreement with Cofresco Iberian

The WD-40 Company firm has signed a collaboration agreement with the Iberian Cofresco company for distribution in exclusive for the new pen Magic 3-in-one in the FMCG channel. Under this agreement, Cofresco Ibérica becomes sole partner for the development of the distribution network of the magic pen 3-in-one in hypermarkets, supermarkets, cash and carry, drugstores and perfume shops; as the sectors that target the utensil are food, drugstore, hardware, car and DIY. In addition, WD-40 Company is directly responsible for the distribution of DIY, automotive and hardware sectors, in which their Wd-40 marks and 3-in-one are strongly introduced.

The magic pen 3-in-one is a product whose system of application, similar to a pen, has as main advantages over the spray, easy transport and storage and not leave stains or odor. It is also an excellent cleaner that can remove stickers, chewing gum, tar, waxes or eliminate brand of shoe, clean metals and many others. It also has the functions of the traditional 3-in-one, acting as a lubricant and protector.The distribution of the magic pen priority target audience is women.

This Alliance is to take advantage of the great power of a company like Cofresco Iberian which has a large presence in the sectors of food and drugstore where its leading brand Albal is very well positioned for decades marketing brands such as: Albal (role of aluminum, plastic film, bags of food, plastic containers and aluminium moulds), Handy bag of Albal and Melitta (coffee filters and other accessories).