Demonstrations in the point of sale, key action for the associated to Afeb

The past 31 January, took place the first experience in the ‘Groups of Work' organised by Afeb that, in this occasion occupied to analyse and debate the importance of the demonstrations and actions in the point of sale. In opinion of the assistants, the experience resulted highly positive, thank you in partly to the two managers of both ‘Groups of Give', Josep Tomás (of the company Wagner) and Ricardo Avilés (of the company CRC).

Among others appearances explained how schedule a demonstration in shop; how attain that the points of sale interest in these activities; how attract the attention of the final customer and how form to the available equipment of the distributors. The planning of the action in the point of sale results fundamental to know what other products or materials need to realise the demonstrations of a determinate article. The collaboration between several providers shows like a very interesting option so that the actions in the shop earn greater strength.

The practical learning of the commercial equipment of the distributors also is essential, so that they familiarise with the products and know them better. Some of the conclusions reached in these two ‘Groups of Work' were:

• The best day to realise actions in the point of sale is the Saturday.
• Is indispensable to have a good connection with the manager of the shop.
• The rent of monitors of television configures like the best option to issue videos in the centres.
• The sale crossed also is an interesting action.