McCulloch Bets by the power in his new machinery
28 February 2012
“Doing a review to the products of our sector, observe that his design frequently had been treated like something little important; something almost unnecessary. Therefore, when we build the new range of McCulloch, wanted that the inner power of the products had his reflection in an external form equally robust, based in audacious lines and curves almost 'muscular'. We wanted to that when seeing them, felt instantly that these products were absolutely able to realise a very done work ”, declared Ressman Towe, boss of Design of the Group Husqvarna.
“By a simple logical, think that the big inner power of our products would have to transmit through a look equally powerful. From the beginning our products have been marked by his strong appearance based in the black and yellow colours, but recently have carried this a step further”. “In our new form to imagine the designs, have given to the products form 'muscular' that always seem to move to in front. In addition to this, leave that some black surfaces play with yellow elements, what does to seem that the inner power almost bursts to out”.
“The design is something increasingly important for the users, by what the new products offer an outside so irreprochablemente care and so perfect like his level of performance. The products McCulloch are created having in mind an user that gives a lot of importance to the appearance, already was of his house, of his garden or of his machines”.