Fruit Attraction launches its 'international buyers program' in the face to its next edition

This proposal allows exhibitors of the salon to select a number of professionals of interest and to those who wish to invite to the next edition of this fair, held at Madrid from 19 to 21 October. In this way, thanks to the 'agenda for international buyers' companies presented their products and services to a demand for first level, formed by the main representatives of European distribution channel and other countries. In short, "professionals of great interest to the export sector, with high power of decision in his company, whose presence contributes to Fruit Attraction to give exhibitors maximum profitability", says Raul Calleja, director of the fair.

In its call for 2011, 'International buyers program' of Fruit Attraction will increase the number of guests for the last year, going from 400 to 500. An initiative that joins the rest of the developed by the Organization to ensure that Fruit Attraction is the big stage where to promote quality and excellence of the Spanish fruit and vegetable products, as well as underline the professionalism of this industry and enhance the image of the Spanish product before the international distribution channel.

With European professionals, Fruit Attraction will make extra effort to present the fruit and vegetable Spanish products to other markets for large potential importer, according to Raul Calleja said: "It's new markets for many exporters." We believe that to minimize the risks should be diversifying investments and at Fruit Attraction is going to give the opportunity to meet the main drivers of purchase and the major importers of areas like United Arab Emirates, Russia and the rest of the countries of the East, these last will come to the fair with a mission trade inverse organized with the collaboration of Icex"."

Celebration in the framework of Fruit Attraction events monoproducto of an international character, will also contribute to the presence of professionals of the national and international distribution channel. Among others, is called the I International Congress on the production and the global consumption of the Apple; the VII International Congress of promoting consumption of fruit and vegetables. Five a day, health issue; the workshop on the fruit of bone in the European distribution; and the II International Symposium on el granado.

For Fruit Attraction organization manage invitations, exhibitors must submit their proposal before July 31. Once accepted, fair will assume, in the form of the invitation, the cost of the aircraft and the hotel, or only for accommodation, and shall take all steps for reservations.