The PGI purple garlic from Las Pedroñeras is being released in Germany, within the framework of Fruit Logistica 2011

The geographic protected indication (PGI) garlic from Las Pedroñeras purple carried out a series of actions to promote the consumption of this product and boost its brand image. Also, from the IGP is also intended to to inform professionals in the food sector and consumers the benefits of garlic, as well as its nutritional excellence. One of the ways to achieve these objectives is the assistance to fairs, meetings and forums of the sector involving a chance to meet and establish business contacts. For this reason, the IGP attended the Fruit logistics fair, held in the German city of Berlin from 9 to 11 February, which presents the entire chain of supply of fruits and vegetables in one place last week. On this occasion, the IGP purple garlic from Las Pedroñeras had own stand next to the rest of products introduced by the governing body of communities of Castilla - La Mancha, Spain. In this regard, José Suárez, President of the IGP, has stated: "our main objective to assist Fruit logistics has been giving to know our product, teach their qualities and try to attract customers". "This type of trade fairs, has tempered - are very positive, as we try to give us to learn more at the international level, create brand image and, of course, sell." "Even if the latter is the ultimate goal, it is never immediate, because it begins first with contacts". The choice of Fruit Logistica has therefore represented an excellent opportunity, as more than 2,000 companies throughout the value chain of fruits and vegetables have been present as well as many professionals in the sector of the distribution, sale and purchase of these foods. According to the spokesman of the IGP: "the objectives have been met, because there has been very good assistance and contacts have been established with various paísesque professionals currently are being shown very interested in our product". Finally, the President of the IGP has assured: "It is very important to be present in this type of trade fairs and meetings in which there are professional appointment, potential customers and consumers;" "Let us know at the international level is a big challenge for us and these opportunities are valuable showcases where let us see and talk about the quality of our product."

Accordingly, the IGP will continue attending various trade shows. The next is in the month of April, on the grounds of Ifema Madrid, 25 international Gourmet Club Lounge; in August he will attend the 39 Edition of IFAD of Las Pedroñeras, closing in October participation in fairs, with the presence in the professional fair of the sector of fruits and vegetables Fruit Attraction held in Madrid. All these actions are costearán with own funds and aid from the programme of support for products with differentiated quality that manages the JCCM, MARM and the EU, through the European agricultural fund for Rural Development: Europe investing in rural areas.

In addition to Fruit Logistica 2011, the PGI will advertise the purple garlic from las Pedroñeras in other shows, this year.