Interview with Cristian Moreno, commercial director of Europlast Bufalvent
July 6, 2010
What is the scope of Europlast Bufalvent?
Thanks to the work of all our collaborators, have undergone a process of expansion over the years by all Spain, also covering the two archipelagos, Canary and Balearic Islands, and even opening ourselves to foreign markets, mainly France and Portugal.
What has motivated your company to participate for the first time in Construtec?
What has motivated us to participate for the first time in Construtec is considered the most suitable Hall at the national level devoted to the construction sector. Few meetings, if any, are offering the guarantee of success offering Construtec, in terms of results, visitors and organization. That is why we decided to take the plunge and be part of this Hall
What are the main objectives that arises with its presence at the event?
The objectives that we consider as the pillars in this contest are, in our case, disseminate an elegant image of our company, so that the people we place, more if possible, within the existing in our sector offer. We also want to take the pulse on the market of construction materials and discuss new trends with the professionals of the sector, and not think of a better place to do so than Constructec.
What do you consider to be the most positive aspects of the Hall?
There are two aspects that have made us decide to participate in this fair: the number of visitors and the profile of the same. And these are aspects that we like to stand out from the living room. On the one hand, the large number of visitors who have come in previous years. We believe that it causes a pull between exhibitors and visitors, Construtec became the fair of the sector with greater affluence of the country. To this you must add the character markedly professional of all these people. The profile of the visitor of Construtec is the ideal for us to develop our activity.
How can a fair as Construtec assist the marketing strategies of your company?
Our presence in the Hall Construtec the guide within a marketing strategy which we think are perfect. We want to reinforce our company in a sector, the materials of construction, that throughout the long route of Europlast has always been a fundamental pillar. The opportunity offered by the Hall to carry out this part of the strategy has no rival. The platform to promote the brand and the product is hardly surmountable. But more importantly if it is is to exchange ideas with those who are the engine of the firm: our customers. In this case Construtec again, again, the most appropriate place.
Do you consider the facilities of the Feria de Madrid and the capital of Spain the most appropriate places for a characteristics of Construtec trade fair?
We believe excellent the location of a fair of the draught of Construtec, that Madrid is geographically situated in a perfect place to celebrate an event of such magnitude. In addition, available most modern airport services in the country, a very important thinking in the broad international sector always present point. As for the fair of Madrid and its facilities we can only say that they are at the height of the city in which are, as regards services offered and accessibility, which seems to be unbeatable.
What is your opinion he deserves Ifema as organizing trade fair institution of the contest?
Absolutely positive. In the course of recent years Ifema has been developing the most outstanding professional events in the country. And in this time he has amply demonstrated his excellent organization and optimal technology. Therefore, that the number of exhibitors and visitors always stands at levels higher in our country. It is, both some others agree unanimously on the excellent management makes Ifema for the fairs and salons which organizes.