This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ausa lanza una nueva web para dialogar con los clientes

Ausa Launches a new web to have a conversation with the customers

11/10/2012

11 October 2012

The new times require new tools and this concept has understood it Ausa during all these decades. New products, new concepts and the continuous improvement of these innovative designs have been the way that the company has followed to satisfy to his customers. With the aim to do the day in day out easier and more efficient, this innovation has had always the focus in the customers.

In any case, nowadays, does not treat only of products. The digital revolution has changed the way in which the companies relate with the customers. At the beginning it was a unisteeringal dialogue. The companies launched the information on his products to the customers without answer. In the actuality the customers do not look for exclusively information, look for dialogue.

Ausa Has been very conscious always of these changes and has decided to assume the challenge of a new corporate web built from zero. This new website has been designed on three basic premises:

- Interactive.- Defining clearly the appropriate interlocutor for each question

- Fast.- A have a conversation does not produce if there are delays by what the system ensures an answer in 24h working of average.

- “Glocal”.- An alone corporate site but crowd of local messages