And-commerce, tendencies, material and rehabilitation, in the diary of Fimma Maderalia 2011

Inside his acts, the living room celebrates the day 26, in the Centre/Center of Events of Fair Valencia, a day on ‘How sell more using the new technologies'. A meeting coorganizado between Fair Valencia and Camera Valencia that will have Olga Saint Jacinto, director of the division Google in Spain and Portugal.

Beside her, other speakers of exception will be Irene Cano, commercial director of Facebook Spain; Héctor Sánchez, director of technology in Microsoft; Icarus Moyano, director of communication of BuyVip and ex director of communication of Tuenti; and Ángel Sagredo, director of sales of Enterprise Marketing Management and eCommerce of IBM.

During the day, the assistants will be able to clear doubts about the social networks and discover if possible sell using these new channels; know the advantages of the on-line sale, so much for the big companies as for the companies of lower size; identify the tools colaborativas that allow nowadays work through the network with customers and providers; or, between other a lot of questions, approach to new concepts like the one of the intelligent trade; as well as learn to how transform the models of internal and external management to the current times.

To his time, the contest will loan a particular attention to the new exigencias of professionals of the construction and the interiorismo like architects, decoradores and other professionals linked to the world of the design, creation of environments of interior and decoration.

Covering this exigencia, Fimma has programmed a new sector on exhibition designated +That Wood, whose aim is that the manufacturer of machinery for the wood do use of an additional space in which show all type of machinery designed for the manufacture of products whose main prime matter is not the wood. Materials like the steel, aluminium/aluminum, marble, glass, plastics, carbon, composites, fibre/fiber of glass, poliestireno, poliuretano and PVC, are some of these materials for whose transformation give answer many of the expositores natural of Fimma.

Maderalia promotes the imagination with his new contest of curiosities in wood

With the aim of promocionar the use of the wood and his products, Maderalia sets up for the edition 2011 the contest ‘Curiosities in Wood', a new initiative that will allow to the organisers/organizers of Maderalia recopilar imaginative works and innovative ideas linked with the wood. Works that put the accent especially in the relation of the wood with concepts like the design, the sustainability, the fashion or the lifestyle.

The contest, that directs mainly to professionals of the sector, students of engineering/architecture or students of professional training specialised/specialized in the branch of the wood, has developed through Facebook and Twitter until the 15 days before the celebration of the contest. During this period, and by means of these two social means, the participants could go up photographies, explanations of products, videos, comments, etc.

A technical commission formed by prestigious professional of the sector will designate to the final winner and the curiosity chosen will give to know by the contest between the main professionals of the sector, so much of the national field like international.

With look them put in expanding his offer to new sectors and material that work in accordance with the wood, the contests Fimma-Maderalia present in the present announcement the space YOU&MA. An exhibition, set up thanks to the collaboration of the School of Designers of Interior of the Valencian Community, in which it gives to know the last tendencies and proposals in materials for the reform, the rehabilitation and the contract.

“The offer that gathers YOU&MA —explains Miguel Bixquert, director of Fimma-Maderalia— has like aim orient to architects, designers, interioristas and other prescriptores, that use this type of materials, in his daily work. Our will is to put to his scope of fast and effective form the most stood out innovations of those companies expositoras that offer material and/or services for the conditioning of the public spaces, as well as for the reform of the home”.

YOU&MA includes an area expositiva together with a zone demo where each one of the expositores participants can realise/realize a presentation of his product or give a talk of no more than 20 minutes; in addition to a zone of public relations, to establish relations with his customers in an environment distended that it contribute to improve the business contacts.

Runway Syntesis and New Materials

Completing the offer of YOU&MA, Fimma-Maderalia shows also the New section Materials with the last novelties in floors and technical boards, high melamines shine, wood laminada and structural, sheets, singings, new materials, composites, components for pieces of furniture of kitchen and office, or the last in colours/colors, textures and finishings. A sample that will remain exposed beside the content of the Runway Syntesis, in which they will stand out the innovations in new materials of the expositores of the contest Maderalia.