This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Primer Concurso Internacional de Diseño en el Sector de la Madera

First international design competition in the Sector of wood

17/09/2005

The international fair of the suppliers of the the timber industry and furniture (MADERALIA) and the Valencian Association of entrepreneurs of carpentry and related (ASEMAD) have organized the first edition of the international design competition in the Sector of wood.

This competition, which will take place from 9 to 12 November at the Feria Valencia, aims to promote the design in industrialized carpentry and wood. With this objective, the pageant will propose a selection of the best innovative designs of doors, flooring, Windows and stairs, among other elements, as well as kitchen furniture and wooden houses. The wood must be the dominant material and protagonist in the design, but as a complement to alternative materials will be accepted.

The contest is one more example of the will of ASEMAD bet on new and original strategies to prepare for the future of companies. In this regard, the Secretary-General of the organization said recently that "we no longer believe in the model type that we have been watching for twenty years, the future has to be based on design, r & d and internationalisation".

R & d and marketing

The Association has been working to explain their project of the international design competition in the Sector of wood. And you will have at its disposal the main promotional platform for companies in the wood and furniture: the MADERALIA fair.

The design has almost not developed in the Spanish sector of industrialized carpentry of wood. For this reason, Jorge Linares considers that a serious r & d and marketing effort is necessary because "this is the preliminary step towards the promotion of wood in construction."

Best design award

The first edition of the contest consists of two awards; one for professionals and one for students. In the professionals section, all the designs submitted must be accompanied by prototypes. The winning professional project, which will retain copyright and intellectual property, will receive a prize of 3,500 euros. The amateur winning design will receive a prize of 2,500 euros.

The jury will be headed by the Presidents of MADERALIA and ASEMAD, by designer Daniel Nebot and Vicent Serra, Director of the higher school of design of Castellón.

The pieces presented and the prototypes will be exhibited during the celebration of MADERALIA, in the center of the fair, making public the verdict of the jury before the opening of the contest. The award-winning original cash will remain in property of Feria Valencia solely for exhibition purposes and not operating, whose rights are fully reserved to the contestant. The award-winning projects will be exposed in subsequent celebrations of the fair.

"SMEs in the sector of the carpentry should invest in design"

In this regard, director of MADERALIA, Miguel Bixquert, said recently that "the big companies already have own design, and even r & d Department", but added that "numerous SMEs in the woodworking sector must start to bet on the design as a tool for the future".