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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at III Jornadas Teku de Distribuidores
Valencia has been the headquarters chosen for this 2004

III Days Teku of Distributors

Antonio Bonafont Alabau22/03/2004

The Spanish city elected for the III Days Teku of Distributors has been in this occasion Valencia. In her, distributors of Spain and Portugal, together with the cúpula managerial and technical of Germany, have given appointment to debate different appearances related with the plant pots and containers.

The Spanish city elected for the III Days Teku of Distributors has been in this occasion Valencia. In her, distributors of Spain and Portugal, together with the cúpula managerial and technical of Germany, have given appointment to debate different appearances related with the plant pots and containers.


    Helen Krempien
Between the professional assistants find Borg Jusek and José Sobral of Biochem (Portugal), Pilar Arnedo, José Antonio Castle and Julio Moneo of signs it Castle Arnedo (Calahorra), José Lorenzo of Catyagro (Sta. Cruz of Tenerife), Ana Novoa of Dalpen (Asturias), Féliz L. Of Etxezarreta of Gilbe (Guipúzcoa), José Antonio García of Murgiplast (Almería), Enrique Almagro of plastics Alber (Granada), Carlos Borrás of Protecplast (Barcelona), Pascual Genovés and Esther Prison of the signature Peat Moss (Barcelona) and Juan Manuel Ramón and Carlos Navarro of Seeds Diago (Valencia). By part of Pöppelmann Germany was present his manager Guido Schmidt and the director of TEKU Hubert Haskamp and of the department of export Ansgar Ovelgönne and Stephanie Scheper. By part of Pöppelmann Iberian, his manager Helen Krempien, of the department of sales, Mª Teresa González, the adviser of the zone north, David Soler and Miguel Angel Vidal of the zone south.


Line "Garden" for the point of sale.
During these days, debate by one splits appearances linked with the particular situation of the market of the plant pots and containers so much to level of production viverística as of the bricojardinería in which besides they include the hidrojardineras, maceteros decorative and other specific lines of this sector directed to the point of sale. By another, tackles the section of transfer of the results obtained in the investigation and development of the company. Models and lines of new products to incorporate in catalogue, characteristic technicians of the same, improvements realizar in determinate references, possibilities of business for concrete models... Technical information developed in the interior of the company that moves to his commercial delegates like main "arm" of union with the viverista, the one who will be in reality the one who put it in practice inside his company and benefit of her.

In this third edition, had the main conference "The Spanish ornamental horticulture and his situation in the European market" to charge of Fernando Cuenca of the signature Atho Communication. This initiated realizar a schematic exhibition to world-wide level regarding the commercial interaction that comes giving between the determinate countries of the diverse continents. Next I happen to define to the variability that give in the ornamental markets and after this the subsectores of trade that compose it.


    Professional "Line" for the cultivador professional.
Centred in the concept of "plant of flowerpot" that includes from the plant of season until the big copies, happen to define and situate the different business models that can give for each group established. Next the conference centred in the European international references except Spain regarding his producing industries, typology of notable product, zones in which they find implanted and his commercial incidence to international level. Holland, Denmark, Belgium, France, Italy... They were mainly the treated.

Centred in Spain already of form more detailed, producing zones like Galicia, Catalonia, Valencian Community, Region of Murcia, Andalucia and Canaries, were analysed from the perspective of his current specialitys and his possible opportunities in the short term in the production and commercialisation of plant in flowerpot inside a global market.


L'Oceanografic (Valencia)
The final part of conference occupied it commercial appearances of the plant in flowerpot that under the reflection By where sells a plant in Spain?, where tackled the different channels of existent trade nowadays and that definitely mark to a large extent the operation and feasibility or no of determinate products. From floristerías to prescriptores... Going through centres of gardening, agricentros, big surfaces, travelling sale, nurseries, city councils... That represent different communities with needs also different. Finally, the assistants participated with his questions, deepening in those appearances that considered timely.

After the working time, an interesting dinner in the restaurant submerged in the Oceanographic Park situated in the complex of The City of the Arts and the Sciences. A brilliant full stop for some intense days and of big documentary value.

Related Companies or Entities

Pöppelmann Ibérica, S.R.L.U.

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