Standard Hydraulics reinforces his presence in the channels of communication 2.0
18 June 2013
The strategy of positioning of Sth goes through to differentiate the Hydraulics Standard mark (products and systems for the connection and control of fluids of water, gas and air conditioning) and the marks of grifería Clever (Platinum, Selection and distribution), with the aim to differentiate clearly his target and establish campaigns headed to each segment of customers.
Different indicators and studies confirm the increasing tendency of the users to look for and inform through skilled webs, social networks and forums. By this reason, Sth and Clever already has presence in professional and social networks like Linkedin, Facebook, Pinterest and Twitter. In brief, will go in in operation a new channel in Youtube, in which they will be able to find videos demostrativos on how install the grifería, change of cartridges, and other very interesting tricks for the visitors of the channel.
The purpose of this investment is to optimise the channels of direct communication with the public to increase the notoriety of the marks, and to know at first hand his interests, and preferences through his comments and exchange of opinions.
