This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ventajas del diseño profesional automatizado

InDesign Server allows publishers to gain all the advantages of automation without sacrificing creativity

Advantages of automated professional design

David Vargas, commercial Director of Mad Systems11/03/2008

Editors professionals today can take advantage of the automated publishing advantages: lower costs of production, reduced time to market, greater customization and marketing effectiveness, as well as the ability to generate new streams of revenue for the companies. In addition, they also require retain a high and consistent level of quality in the final products. Adobe InDesign Server is compatible with all main features of InDesign CS3 software and also offers the possibility to automate and integrate these functions into other business applications.

Creation of announcements by the user

Solutions powered by InDesign Server allow editors professionals to gain business advantages of automation without sacrificing creativity. The new main functions include all the main functions of InDesign CS3; compatibility with Java API; compatibility with Microsoft Windows services; and a universal version for Intel-based Mac computers.

Because Adobe InDesign Server software is a system of custom publishing solutions, both online and offline applications are virtually limitless. However, in the current market companies are using InDesign Server primarily in four ways: personalized marketing, editing of brochures and catalogs, personalized creation of ads online and the editorial workflow automation.

Personalized marketing

Also known as variable data publishing and VDP, personalized marketing allows publishers to create engaging content that directly target individuals rather than large groups. Solutions powered by InDesign Server can be created from postcards with messages and images only to full catalogues based on purchase of a certain individual habits.

Makers of custom marketing use solutions powered by InDesign Server, usually to produce repetitions of a publication for different clients. The repetitions differences vary from different elements on the same page to create completely different documents. As a result, companies are able to create more effective promotions and retain their customers.

Creation of brochures and catalogues

Solutions powered by InDesign Server can greatly streamline the production of different types of documents, including brochures, materials from point of sale, products, and even catalogs complete fact sheets. In a typical workflow, experienced designers start by creating a template of high quality. Then a product manager or other marketing professional selects text and images.

The publishing solution merges the content with the template and automatically generates a document ready for printing is identical to the document designed manually. Whether you're a marketing agency that provides service to corporate customers or an internal team, the solutions powered by InDesign Server can help reduce costs and accelerate the production of high-quality documents.

Newspapers and magazines are using solutions powered by InDesign Server to streamline and greatly improve the process of creation of independent and classified ads. Now, customers can quickly create their own advertisements online using a wide variety of styles and templates, and obtain a precise preview before you post them.

At the same time, newspapers and magazines can accept ads later in the production process and offer customers greater value options. The result is that they can offer new advertising opportunities and improve the relationship with the client without sacrificing quality or require additional resources.

Adobe InDesign Server software is a system of custom publishing solutions.

Editorial workflow automation

Publishers of books, newspapers or magazines use solutions powered by InDesign Server to automate part of the editorial workflows. Some use InDesign Server to perform tasks that require a lot of work in processing and usually carried out on the desktop, such as the creation of files and thumbnails PDF.

Others are using these solutions to enable writers and editors work on articles from remote locations using a web browser. InDesign Server enables them to make precise adjustments to text that otherwise would require a desktop version of Adobe InCopy or InDesign software.

The automated publishing is a new and exciting field. Every day users look for new ways of further automation tasks that already are in charge and creating new services. InDesign Server provides a flexible platform with numerous opportunities to generate new revenue streams. The only limits to its use are the imagination and the needs and specific opportunities for your company.

Mad Systems

Mad Systems, founded in 1996 as a company of services for companies and professionals of the sector graphic, editorial and communication, offers ICT solutions, consulting services and information technology services for small businesses and large corporations. Is an official distributor of manufacturers such as: Apple, HP, Epson, Intel, Microsoft (Small Business Specialist), Symantec, GFI, Panda, FileMaker, EFI, Adobe and Quark. Differential and guarantee of quality, Mad Systems has since 2001 with certification Aenor Original Software management, for its commitment to the use and distribution of original software.