Avep presents a campaign aimed at promoting the image of the Valencian plastic

In this line of action and forming part of the Valencian Community (ii) plans of competitiveness, is this two-year project entitled 'Improving the image of plastics and practices related to plastic waste management'.

This campaign is aimed at different audiences in his social vision of the plastic as a material, its vision training by encouraging specific training in the sector and its more commercial vision to promote and disseminate the productive capacity of the industry. All this with the clear objective of enhancing the image of the sector and encourage improvements in competitiveness of the same.

The campaign, in each of its audiences, will be supported by different media such as: graphic, audiovisual material, events of dissemination and awareness-raising and educational marketing activities. This has created an image that will act as a unifying element in a range of actions for the promotion of the plastic in the Valencian Community and which, in turn, it will establish as a channel of Association of the companies in the sector to an image of quality and that it may be used by all partners of Avep in their products, catalogs, etc. with the firm intention to take advantage of this initiative of great value for the sector.