Fushima Trusts Wittmann-Battenfeld by his “quality, service to the customer and service postventa”
Perfect teeth with an injection of quality
Founded in 1945 by Laureano Salcines Gómez,
Fushima: Curious name for a Cantabrian company.
Yes, the denomination Fushima arises of the city of which came from the natural sow with which in 1945 manufactured the brushes.
It has rained a lot since…
Sure enough. What began being a small familiar company has converted today day in the national company number 1 of manufacture in dental brushes, with more than 15 annual millions of turnover and a staff of 103 people, the majority of Cantabria, that work in our installations of the Polygon of Guarnizo, in a ship of 13.000 square metres.
…From which manufacture his toothbrushes.
Yes, in addition to brushes interdentales, dental flosses, creams, rinses, brushes of peel, comb and other products of aseo personal.
And which is his product crashes, the most sold, the one of better received in the market?
The product crashes is the dental brush, so much in his versions for adult like the childish. On the other hand, the brushes interdentales and dental flosses are experiencing a strong growth in the last years.
Where they distribute his products? They export? To which countries?
40% of our production exports to 55 countries: France, Italy, Arab Emirates, China, Indonesia, Philippines, Cambodia, Sri Lanka, Morocco, Tunisia, Croatia, Finland, Romania, Costa Rica, Chile, Cuba, etc..
Cuán Important is for a company as his the investigation and the development?
Ours company explains, inside his values, with a fortress in matter of investigation and development. We have of several departments that commission to investigate and test new materials, innovar in new processes, etc.. Besides, all our products split of an own project, in a complete process that goes from his computer design in 3D until the packaging.
And which type of plastics employ in his brushes?
Inject in distinct materials: polipropileno, copoliéster, rubber TPE, resin K, polyethylene, poliestireno, ABS…
To the hour to design and manufacture toothbrushes which appearances revisten greater difficulty? Why?
The difficult is to design a really distinct product to the already existent in the market and that have the sufficient appeal for the consumer. Besides, the brush designed has to surpass the chain of value inside the company, so that it was profitable from the financial point of view.
The sector of the toothbrushes has evolved a lot in few years. Please, speak us of the tendencies in the actuality.
The electrical brushes compete from does time with the traditional brushes. They have thought in specialising also in this market?
The niche of main market of Fushima is the manual brush, of the cual are manufacturers and a national and international reference. Nevertheless, have in our catalogue electrical brushes to give service to the customers that require it.
You have of inyectoras of the signature Wittmann-Battenfeld. With how many equipment of the signature explain?
Fushima Has 15 equipment of injection Wittmann-Battenfeld from 50 until 180 tonnes. The new machines, considered of last generation and of energetic efficiency very high, consume until 40% of power less than the inyectoras conventional. They are very silent and clean, in addition to respectful with the environingingment, when lacking oil in his mechanism.
Fushima Has 15 inyectoras Wittmann-Battenfeld with which manufactures all his products.
And which type of products or pieces manufacture with them?
The equipment Wittmann-Battenfeld are with which inject the practical whole of our products, around 72 million annual pieces.
How it is cream his relation with this manufacturer?
From the foundation of Fushima, in his starts and with the founder, trusted the manufacture of the products to Battenfeld.
Why they decided by the inyectoras of this signature? What distinguish them of the ones of other manufacturers?
Battenfeld, at present Wittmann-Battenfeld, stands out by his quality, service to the customer and service postventa.
And already to conclude, what contributes him to his business and to his products the machinery of Wittmann-Battenfeld?
Reliability, few failures, few stops of machine and, especially, confidence in the signature.
