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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Entrevista a Damián Hernández, director comercial de Wittmann Battenfeld

"We know that this year is being very hard and the next may be better, but the change will not be striking."

Interview with Damián Hernández, commercial director of Wittmann Battenfeld

22/07/2013
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The recent study conducted by universal plastics / Interempresas and peripherals for plastics providers mark a decrease in sales from 2012 to 2011. What is your feeling? What do you think will occur over the next year?

Unfortunately, and despite what we are told some politicians without credibility, we continue in a deep crisis, so any prediction is risky. We are optimistic, and continue struggling with more force that never to miss the pace of sales, although we already know one thing, this year being very hard and the next, may be better, but the change will not be striking. The surviving industry wants to invest and improve their results, but there should be important changes to improve the course.

By his experience in the sale of peripheral equipment what is what most demand now a transformer when you want to buy a team? It has thus always been or notice changes in the demands of the buyer?

Group Wittmann has been many years in the market, but even so, the experience is not very valid for these times since customers are investing in the minimum necessary and demands are not desired by anyone. The industrial sector acquire fair and necessary to produce peripherals, sometimes do not optimize their production centres with new technologies due to lack of investment capacity. That Yes, the client is very demanding today, since it is aware of that can buy great quality at a very competitive price. We have solutions in automation, either individually, or projects turnkey, peripheral equipment of last generation, able to improve production, and thus provide an important added value to the national plastic industry.

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Wittmann Battenfeld Spain, S.L

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