Consumolab Will receive to the best researchers in sensory analysis and behaviour of the consumer

Ainia, through his centre of investigation and study of the preferences of consumption, Consumolab, will gather on 28 October in his headquarters of Paterna (Valencia), to the most stood out researchers to world-wide level in sensory analysis and behaviour of the consumer.

Expert of companies and centres of investigation of Holland, Denmark, United Kingdom, Sweden, Belgium, Canada, Iceland, France and Spain will give appointment in a day that will present, in some cases in novelty, experiences realizar and the last sensory methods to know the behaviour and the preferences of the consumer. The utilisation the virtual reality to know the answer of the consumer in front of determinate stimuli or the Eye Tracking and the neural technicians as I complement to the sensory investigation are some examples.

Also will tackle cases of success referents like the one of Anne Goldman, vice president of Consumer Research at Acce International of Canada, the one who will explain how develop cosmetic products and of pharmacy integrating in the process of development studies of sensory investigation with consumers; or the experiences of Emilia Marinsdottir, Research Group Leader of Innovations and Consumers at Matis, of Iceland, on the case of the sensory analysis applied to fish enriched to give answer to a consumer each more conscious day of the paper of the feeding in his health, are some of the examples of the powerful program of the seminar.

In 'Fast Moving Consumers Goods: The value added that contribute the new sensory approaches', will stand out the assistance of David Lyon, global director Sensor Perfumery and Flavours of the business group Firmenich, of the United Kingdom, one of the big specialists in the application of the Sensory Sciences in the sector of feeding after his long path in Campden BRI (UK) and in the sector of the Perfumery from his current charge in the multinational Firmenich UK Ltd.

María José Sánchez, technical manager of Consumolab and organiser of the event has aimed that “innovar in the development of new products goes through to know better to the consumer: his preferences and his behaviour. For this, is key to analyse and understand to the consumer. The companies ask us that like experts help them to identify cases of success, new methodologies and experiences that can inspire them. This meeting pretends to do extensible the last methodological advances in the sensory technicians beside the best specialists in this field, as well as serve of point of interaction and communication between professionals of I+d, marketing or of quality of company of sectors like the alimentary, chemist, chemist and cosmetic”.