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Aceites de Oliva de España refuerza su apuesta por el mercado chinoOils of Olive of Spain reinforces his bet by the Chinese market
20 January 2014
Does a Chinese decade was for the sector of the oils of Spanish olive little more than a chimaera with some 300 tonnes mattered and in the place 44 of the countries buyers. After only 10 years the dump has been spectacular and the oriental country already finds in the sixth place of countries more buyers, accumulating a growth of almost 8.000%. Under this premise, Oils of Olive of Spain has designed an ambitious campaign of promotion that, along the last months of 2013, has resorted to actions of big repercussion in the market.
Advertising poster of the campaign employed in the metres of Peking, Shanghai and Shenzhen.
The virgin oils extras of Spain have starred four deliveries of the program ‘Heart of the Home' of the chain The Travel Channel along the month of December, in which in addition to teaching to cook with olive oil, have showed some of the most emblematic dishes of the Spanish gastronomy like the paella. More than 20 million viewers followed these four deliveries of the program, that had a new route in social networks as Weibo, the platform of microblogging more used in the country, or in the channel of video Youku, where can visionar all the programs. In parallel, the image of the campaign flooded during a month the halls and zones in passing of the metres of Peking, Shanghai and Shenzhen, with a daily half circulation of 20,5 million passengers, what has guaranteeed to the campaign a remarkable visibility. Likewise, they realizar advertising insertions in the magazines Trend's Health and Modern Weekly, as well as in the newspapers Beijing Ligestyle and Shanghai Time.
Promotional action of celebrated Spanish gastronomy in one of the supermecados Olé.
As it is traditional in the campaigns of promotion of Oils of Olive of Spain, also scheduled near actions to the consumer under the premise that the best form to attract him is inviting him to test the dishes elaborated with our product crashes and teaching him to use it in his kitchen. For this chose the chain of supermarkets Olé, specialised in gastronomic products of all the world and with an open public to new experiences in the kitchen. Along a week organised shows cooking in two establishments of Shanghai and one of Peking, where installed a stand in which diverse cooks elaborated in direct cover that a total of 7.300 people could taste.
Related Companies or Entities
Interprofesional del Aceite de Oliva
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