Oils of Oliva launches a campaign of promotion with the aim to reach the leadership in the Japanese market

Japan is one of the most attractor trucks markets of the world by his high purchasing power and his capacity to mark tendencies in the Asian gastronomy and in the consumption. All the big producers of oils of olive compete in the career for doing a gap in the Japanese market, that in 2012 mattered more than 46.000 tonnes of oil, by a value of 163 million euros. A competition in which Spain has bet very strong to win quota of market. The sector does not conform with these figures. It aspires, as first world-wide producer by quality and quantity, to lead this key market. And the true is that it is achieving it. According to the data of the Japanese customs, Spain sold in this country 17.545 tonnes of oils of olive between the months of January and September of this year, 16% more than in the 9 first months of 2012, and the most important, attaining a quota of market of 44,93%, only 299 tonnes less than Italy.

By this reason, the Interprofesional of the Oil of Olive of Spain, through his mark Oils of Olive of Spain, has included to Japan between the objective countries of his campaigns of promotion that have launched along this autumn in 13 markets of 4 continents.

A campaign that presented the past Thursday 19 December in a celebrated act in Tokyo to the that invited to the presses, skilled bloggers in gastronomy as well as to students of school of hospitality industry. An event in which in addition to presenting to the journalists the campaign that now throws to walk, served also to launch the first of the promotional initiatives designated ‘Spanish Style Home Party for the Christmas'.