The Interprofesional advances the future programs of promotion as well as the new marks Oils of Olive of Spain

The Interprofesional of the Oil of Oliva Spanish inaugurated the past 15 April, in Jaén, the cycle of Sectorial Meetings that, in the next months, will visit the main producing zones of oils of olive of the country, with the aim to approach to the sector the work that the organisation is realised in the fields of the promotion and of investigation.

The act in the capital jienense gathered to cientos of people of the sector of the olivar of the province, that along the morning could know the work that has deployed the Interprofesional since they threw to walk the first programs of promotion in 2009. In total more than 50 campaigns of promotion delivered by 18 countries of four continents. Campaigns that have given some spectacular fruit like the more than 200 million people of all the world that have seen or listened the advertising of the Oils of Olive of Spain. Some figures of record export, that have grown 30% from the year 2009, with spectacular cases like the one of China, in where the sales have increased in 485% in only four years, or the one of United States, our third world-wide buyer and in where the imports of Oils of Olive of Spain have grown in the same period more than 60%. And the most important, with the image of Spain by in front and with our virgin extra like spearhead in the world-wide markets.

Likewise, they reviewed the lines of R&D that the Interprofesional is supporting, as the one who works in the design of a team of recolección mechanised adapted the olivar traditional, the most extended in our country, or the lines that study distinct roads for the control and fight against the verticilosis or the one who studies the beneficial effects of the consumption of oil of virgin olive extra in the processes of cancer of breast.

An important part of the meeting destinóa advance the programs of promotion that will tackle in the next months, so much in Spain like 12 markets of all the world.

The appointment also served to present to the sector the programs that will realise under the umbrella of the new marks Oils of Olive of Spain, launched in the XXVII International Living room of the Club of Gourmets of Madrid. A new mark with which treats to improve the positioning of the product, increase the sales and reinforce the image of Spain like the indisputable world-wide leader in this sector.

The new mark trasmite the Spanish origin of the product dragging the positive and vital character that defines us, communicates leadership with a simple and powerful image, contains the balance that combine tradition and modernity, two concepts that define the sector and the flexibility and versatilidad intrinsic to the oils of olive.

The mark does direct reference to the product, with a yellow colour that also remits in the sunlight of Spain. Like this the white, the black and the yellow form a composition sobria, but harmonious and elegant. Besides, the rotundity of the stroke transmits feeling of solidez and solvencia. It gives importance to the 'Or' of olive and of olive oils together with the photography of the oil, representing of way almost literal the meaning of the company and product.

After the meetings bra the second of the Sectorial Meetings 2013 in Córdoba main. On 22 April it will be in Granada, the 23 of Málaga and on 29 April in Seville. After the rest of meetings in Andalucia in the month of April –Córdoba (16), Granada (22), Málaga (23) and Seville (29), in which the Interprofesional has the collaboration of the Council of Agriculture, Fishing and Environingingment of the Board of Andalucia, the Interprofesional of the Oil of Oliva Spanish works already in the diary of the meetings that in brief will celebrate in Castile-La Mancha, Extremadura and Catalonia in a first phase.