The Oils of Olive of Spain première new image of mark to conquer the world-wide markets

In the International Living room of the Club of Gourmets, has seen the light the new image of the Oils of Olive of Spain. A mark that chairs the stand of the Interprofesional of the Oil of Oliva Spanish, organisation that is behind the gestation of this new mark, that will be employee, from now, in all the campaigns of promotion that undertake , so much in the national market as in the international.

The new image has been designed by one of the companies of branding with greater prestige and international experience, with the premise to attract the attention of the viewer and to transmit a series of own positive values of our oils of olive. The new mark trasmite the Spanish origin of the product dragging the positive and vital character quenos defines, communicates leadership with a simple and powerful image, contains the balance that combine tradition and modernity, two concepts that define our sector and the flexibility and versatilidad intrinsic to the oils of olive.

The mark does direct reference to the product, with a yellow colour that also remits us in the sunlight of Spain. Like this the white, the black and the yellow form a composition sobria, but harmonious and elegant. Besides, the rotundity of the stroke transmits feeling of solidez and solvencia. It gives importance to the 'or' of olive and of 'olive oils' together with the photography of the oil, representing of way almost literal the meaning of the company and product.

The challenge to strengthen the image of the Oils of Olive of Spain through the new mark is exciting. This mark goes to substitute to a logo that has been the umbrella under which the Oils of Olive of Spain have promoted by all the world in the last years, having it done of a very effective form. So only remember that since the Interprofesional of the Oil of Oliva Spanish initiated the work of promotion of the product in 2008, the exports have grown more than 30%. In markets like the Chinese, the sales of our oils of have multiplied almost by 5 from the year 2009, whereas in India have grown more than 300%. Even in markets so mature like the one of United States have attained registers spectaculares. From the year 2009 until 2012 the sales of Oils of Olive of Spain have grown 62%.