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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at RUBI presenta los nuevos packaging autocomunicativos para sus productos

RUBI Presents the new packaging autocomunicativos for his products

28/03/2012

28 March 2012

The packaging of any product has to allow that this can sell practically only. With this premise, in addition to other criteria like the quality perceived, the image of mark, the size, the hygiene and the protection of the product, RUBI is carrying out a progressive renewal and modernisation of the packaging of his distinct ranges of products.

The main aim is to favour the decision of purchase of the own buyer, giving the maximum information on the product and his advantages in the moment of the purchase. Of this form, the user can buy with the hygiene to hit in his election and the distributor can devote fewer resources of personnel to the task of prescription, of those ranges of product that allow it.

Of the wide offer RUBI, the ranges of disks of diamond and of perforación or broaches of diamond incorporate, from principles of year, these new packaging. The utilisation of images to all colour and a more logical organisation of all the information of the product, do that the user decide with more rapidity and lower doubts.

Besides, taking advantage of the last technologies, these new packagings incorporate a code QR (or Bidi) personalised, that allows that, by means of a smartphone or tablet, so much the user like the distributor have immediate access to the videos of application, the manuals of instructions and the technical information of each product.

Of parallel form, the packaging have rediseñado to improve the implantations of the products RUBI in the distinct points of sale, with a new image and some dimensions optimised, with the aim to occupy the minimum possible space of linear, favouring the rotation of the stocks of the customers.

New packaging autocomunicativos
New packaging autocomunicativos.

Related Companies or Entities

Rubi Group - Germans Boada, S.A.

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